CMO – iGaming

🎯 CMO – iGaming 📍 Location: Europe (remote / hybrid) 🌍 GEO: CIS & Europe 🏢 Project: Operating iGaming product (not a startup)

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🌐 Responsibilities:

• Build and execute marketing strategy for an iGaming product • Manage acquisition channels: Affiliates, Media Buying, SEO, PPC, SMM, CRM • Own full funnel: acquisition, retention, LTV, ROI • Manage marketing budgets and unit economics (CPA, ROI, LTV) • Develop affiliate and partnership programs across CIS and Europe • Lead performance marketing teams (media buying, affiliates, SEO, CRM, SMM) • Scale product into new GEOs

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🧩 Requirements:

• Proven experience as CMO / Head of Marketing in iGaming / betting • Mandatory experience in CIS and/or Europe GEO • Strong background in performance marketing & affiliate-driven models • Experience scaling traffic and revenue in iGaming • Deep understanding of KPIs: CPA, ROI, LTV, FTD, retention • Experience managing multi-channel teams • English В1+

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➡️ CV: контакт рекрутера