Content Marketing Manager

Adapty is a SaaS platform for subscription-based mobile apps. More than 30,000 apps use the platform, with billions of users and API calls processed every month.

The company has more than 200 employees across 20+ countries and operates as a remote-first international team.

Content Marketing Manager

Responsibilities

The Content Marketing Manager will own content for Adapty’s Flow & Paywall Builder product and help turn research, webinars and customer stories into lead-generating campaigns.

Main responsibilities include:

• creating data-driven research content every two weeks;
• turning research into lead magnets such as reports, interactive tools and AI-based resources;
• repurposing content for LinkedIn and employee advocacy;
• developing webinar campaigns from promotion to follow-up;
• interviewing customers and writing case studies with measurable business results;
• tracking which content generates leads from target accounts;
• analysing content performance and reporting results weekly;
• taking ownership of the Builder content plan from the fourth month;
• deciding which formats, topics and channels should be scaled or discontinued.

Requirements

Candidates should have:

• at least 3 years of experience in B2B SaaS content;
• experience working with technical or data-heavy products;
• experience producing research or benchmark reports and measuring their results;
• ability to work independently with data using dashboards, SQL or AI tools;
• experience turning webinars or events into full content campaigns;
• experience interviewing customers and producing case studies;
• regular use of AI tools as part of the content workflow;
• strong written English for a technical audience.

Nice to have

• Experience in mobile apps, subscriptions, ad tech, MMP platforms or developer tools will be an advantage.
• Knowledge of paywalls, onboarding and A/B testing is also valued.
• Experience in pipeline-driven or ABM marketing teams, SEO basics, Google Search Console and having an existing audience on LinkedIn, X or Substack will be considered a plus.

Conditions

• full-time position;
• fully remote work from anywhere;
• option to work onsite from the company’s offices in Belgrade or London;
• performance-based compensation;
• language-learning support;
• sports benefits;
• health insurance;
• laptop coverage;
• professional development support;
• high level of ownership and direct communication without heavy bureaucracy.