Facebook Media Buyer

💰 Salary: $2,000–2,500

We are looking for a Facebook Media Buyer who will be responsible for launching, optimizing, and scaling Meta Ads campaigns for an in-house product.

We need a specialist who can not only launch ads, but also work deeply with funnels, analytics, events, and performance metrics focused on leads and funded applications.

🚀 Responsibilities:

• Launching and managing Meta Ads campaigns • Working with Facebook & Instagram Ads • Scaling profitable ad setups and funnels • Controlling CPA / CAC / CPL / CPS metrics • Analyzing the funnel from click to lead/funding • Identifying growth opportunities in creatives, audiences, offers, landing pages, and events • Testing hypotheses, creatives, offers, and ad combinations • Monitoring traffic quality and conversion performance • Setting up and validating event tracking in Meta Ads • Working with Pixel, Conversion API, and server-side tracking • Managing analytics via GA4 / GTM / AppsFlyer / Adjust • Daily reporting and performance analysis • Managing ad accounts, Business Managers, domains, and technical launch infrastructure • Working with trackers and postback event integrations

✅ Requirements:

• 2+ years of experience with Meta Ads • Strong performance marketing background • Mandatory experience in “grey” / restricted verticals: crypto, gambling, betting, fintech, loans, or similar niches • Experience running campaigns for leads, registrations, applications, or funded offers • Strong understanding of Meta Ads optimization algorithms • Hands-on experience with Pixel, Conversion API, and conversion tracking • Understanding of Facebook Event Manager • Ability to work with funnels: click → registration → application → approval → funding • Strong understanding of CPA, CAC, CPL, CPS, CR, ROAS / ROMI • Ability to evaluate not only lead cost, but also traffic quality • Experience with large advertising budgets is a plus • Self-driven, structured, and result-oriented mindset

🛠 Tools:

• Meta Ads Manager • Facebook Pixel • Conversion API • Facebook Event Manager • Google Analytics 4 • Google Tag Manager • Looker Studio / Power BI / Metabase or similar • AppsFlyer / Adjust or similar • Excel / Google Sheets • Trackers: Keitaro / Binom / RedTrack or аналогs • CRM / internal analytics systems / admin panels

⭐ Nice to have:

• Experience in MFO / fintech / lending / payday loans • Experience with PWA / APK / mobile traffic • Experience with Telegram recruiter contact • Experience with Keitaro / Binom / RedTrack • Understanding of anti-detect browsers, farming, and account structures • Experience with white pages / cloaking solutions • Understanding of post-funding metrics: approve rate, signing rate, default rate, profitability, repeat loans

📈 Expected Results:

• Stable launch and scaling of Meta Ads campaigns • Meeting lead / funded application targets • Keeping CPA / CAC within target benchmarks • Accurate event tracking and transparent analytics • Growth of high-quality traffic volume • Clear reporting across campaigns, creatives, audiences, events, and results

📌 Conditions:

• Full-time / Remote • In-house product • Bonus system based on performance • Opportunity to influence the development of the Facebook acquisition direction • Support in testing new hypotheses, funnels, and approaches