Head of Media Buying

💰 $3,000–3,300

Job Description

We are looking for a Head of Media Buying who will be responsible for managing a team of media buyers, scaling traffic for an in-house product, and achieving customer acquisition targets.

We need more than just a strong buyer — we’re looking for someone who can build a complete performance system: team management, funnels, analytics, creatives, technical infrastructure, traffic quality control, and measurable business results.

Key Responsibilities

• Manage and lead the media buying team;
• Set tasks, monitor KPIs, and develop team performance;
• Organize and scale traffic acquisition for the in-house product;
• Achieve customer acquisition / loan issuance targets;
• Work with advertising platforms: Meta / Facebook Ads and Google Ads;
• Develop, test, and optimize advertising funnels and bundles;
• Generate and validate new hypotheses, approaches, creatives, and funnels;
• Monitor campaign performance based on CPA, CAC, CR, approve rate, loan issuance volume, and traffic quality;
• Scale profitable campaigns and pause underperforming ones;
• Set up and control analytics across the entire funnel;
• Ensure correct event tracking and data transfer to Meta, Google, and internal analytics systems;
• Work with PWA apps, APK apps, and Android / iOS traffic;
• Collaborate with analytics, product, development, and performance teams;
• Manage advertising infrastructure: accounts, domains, trackers, apps, landing pages, and pre-landers.

Requirements

• 3+ years of experience in media buying;
• Experience managing a team of media buyers;
• At least 1 year of leadership experience;
• Strong hands-on experience with Meta / Facebook Ads;
• Experience with Google Ads;
• Mandatory experience in “gray” verticals: crypto, gambling, betting, fintech, loans, or related niches;
• Deep understanding of building and scaling performance marketing funnels;
• Experience working with creatives, offers, landing pages, pre-landers, and funnels;
• Experience with PWA / APK / mobile traffic;
• Understanding of Android and iOS traffic acquisition logic;
• Experience setting up analytics and event tracking;
• Experience working with trackers, redirects, cloaking / traffic filtering, and technical infrastructure;
• Strong understanding of CPA, CAC, CPL, CPS, CR, ROI / ROMI, EPC, and approve rate;
• Data-driven decision-making mindset.

Tools & Skills

• Meta / Facebook Ads Manager;
• Google Ads;
• Google Analytics 4;
• Google Tag Manager;
• Keitaro / Binom / RedTrack or similar trackers;
• AppsFlyer / Adjust / Firebase or similar attribution tools;
• PWA / APK / mobile attribution;
• Trackers, redirects, domains, pre-landers;
• Excel / Google Sheets;
• BI systems: Looker Studio / Power BI / Metabase or similar;
• Task management tools: Jira / Trello / Asana / Notion.

Nice to Have

• Experience in MFO / lending / payday loans;
• Experience working with in-house products rather than affiliate offers only;
• Experience scaling traffic in highly competitive verticals;
• Experience building or strengthening media buying teams from scratch;
• Understanding of post-issuance customer quality metrics: default rate, profitability, repeat loans, fraud rate.

Expected Results

• Achievement of customer acquisition / loan issuance targets;
• Growth in high-quality traffic volume;
• Maintaining or reducing CAC within target benchmarks;
• Stable and effective media buying team performance;
• Clear system for testing hypotheses and scaling winning funnels;
• Accurate analytics across sources, campaigns, creatives, and events;
• Transparent reporting on media buying performance.

Conditions

• Full-time / remote;
• Performance-based bonus system;
• Work with an in-house product;
• Opportunity to build and scale the media buying direction;
• Direct impact on key business metrics;
• Support in testing new hypotheses, traffic sources, and technical solutions.