Mobile User Acquisition Specialist

Adsmurai, a company leading the digital marketing transformation through technological innovation. It develops scalable AI and data-driven solutions to predict, execute, and improve advertising strategies, redefining how brands connect with their audiences. Their platform, Adsmurai Marketing Platform, centralizes campaign, data, audience, and feed management, enabling brands and agencies to scale results with automated and intelligent strategies. It processes over ten billion products monthly, integrating multiple sources, platforms, and real-time KPIs to optimize advertising performance. It automates catalogs and creatives, analyzes e-commerce, CRM, and media data, and assesses channel effectiveness to enhance strategies. Through machine learning, it boosts operational efficiency and accelerates real-time decision-making. With a culture rooted in excellence, flexibility, and collaboration, Adsmurai fosters an environment where bold innovation and efficiency drive transformative results. Their team of over 400 experts plays a pivotal role in this technological revolution. An official partner of Meta, Google Premium, Pinterest, and TikTok, and a benchmark for leading brands in retail fashion, luxury, education, mobility, and sports, Adsmurai operates in over 5 countries with its headquarters in Barcelona, setting a global standard for efficiency and excellence in digital marketing. 🔎 We are looking for a brilliant Mobile User Acquisition Specialist with at least 2 years of experience to join our team in Madrid. 🚀 Position responsibilities: Creation, optimization, and analysis of paid campaigns performance (Meta Ads, Google Ads, TikTok Ads, Unity, Applovin, Moloco, BidMachine, Liftoff, and Mintegral). Knowledge of Apple Search Ads. Calculation and tracking of key metrics: CPI, LTV, ROAS, CAC, and others. Budget optimization suggestions across channels, countries, or audiences. Execution and analysis of A/B tests for creatives, landing pages, and audiences. Creation and maintenance of dashboards and periodic reports. Validation of conversion events (install, registration, in-app purchase) in collaboration with media and data departments. Ensuring the correct implementation and functioning of measurement tools (e.g., Appsflyer, Adjust, GA4, Firebase). Development and optimization of campaigns for iOS, including a deep understanding of SKAdNetwork (SKAN), its limitations, and capabilities. 💯 This is you if: You have proven experience in creating, optimizing, and analyzing paid media campaigns on platforms like Meta Ads, Google Ads, TikTok Ads, Unity, Applovin, Moloco, BidMachine, Liftoff, and Mintegral. You are familiar with Apple Search Ads and understand its role in the iOS ecosystem. You are proficient in key performance marketing metrics: CPI, LTV, ROAS, CAC, and others, and you know how to calculate them and track their dynamics. You have proposed and implemented budget optimization strategies across channels, countries, or audiences, maximizing campaign efficiency. You have experience planning and analyzing A/B tests for creatives, landing pages, and audiences. You can create and maintain dashboards in tools like Looker Studio, Tableau, Power BI, or similar, and provide clear and actionable periodic reports. You have worked collaboratively with data and media teams to validate key events such as installs, registrations, or in-app purchases. You ensure the proper functioning of attribution and measurement tools like Appsflyer, Adjust, GA4, or Firebase. You understand the iOS advertising ecosystem, including the operation and limitations of SKAdNetwork (SKAN), and know how to optimize campaigns within this framework. ✨ What we offer? Permanent contract. Flexible start and end times for the workday. Hybrid office-remote model with 2 days remote work. Shorter working day on Fridays, pre-holiday days, in July and August. 23 days of vacation (+1 day for each year of service). Adsmubirthday — a day off on your birthday. Active in-company training and professional growth through our Career Path Plan. Team events and afterworks. AdsmuAcademy (specialized training platform for employees). English lessons. Agreement with fitness clubs (WellHub). Flexible compensation plan: meal vouchers, transport, and health insurance. 🍀 Our values: Make things happen: We approach data-driven decision-making intelligently. We manage from start to finish, focusing on results. Walk, run, fly: We are proactive, bringing ideas to life. We set ambitious goals, show curiosity, and are not afraid of failure. Passionate players: We work with a positive attitude and pour passion into everything we do, with perseverance and pride in our work. Work together: We build trusting relationships based on honesty. We listen, show empathy, and respect people. Our culture aligns with universal values of freedom, collaboration, and a passion for improvement. We work daily to ensure everyone has equal opportunities regardless of gender, ethnicity, nationality, sexual orientation, political or religious beliefs, and we will never endorse any discriminatory actions. Adsmurai was founded in 2014 from a conversation between friends, and we strive to maintain and pass on this positive spirit, making it a fundamental pillar of our culture.