Influencer Marketing Manager
Parimatch is a global #1 Crypto Sportsbook and Casino company with over 30+ years in betting and gaming industry. We create digital experiences where sports, technology, and crypto meet, focusing on fast transactions, high limits, and premium user experience. With 4,000+ professionals and operations across 15+ countries, Parimatch is a global ecosystem driven by product innovation, advanced technology and customer experience.
In this role, you will:
- Develop and execute influencer marketing strategies aligned with company goals and marketing objectives.
- Identify, evaluate, and recruit influencers, content creators, streamers, and brand ambassadors relevant to target audiences.
- Build and maintain long-term relationships with influencers and agency partners.
- Negotiate collaboration terms, contracts, budgets, and campaign deliverables.
- Coordinate influencer campaigns from planning and onboarding to execution and reporting.
- Monitor campaign performance and analyze key metrics, including reach, engagement, traffic, conversions, and ROI.
- Prepare regular reports and recommendations based on campaign results and market trends;
- Collaborate with Marketing, Content, Design, CRM, Product, and Compliance teams to ensure successful campaign execution.
- Manage influencer databases and maintain accurate documentation of partnerships and campaign activities.
- Monitor industry trends, competitor activities, and emerging influencer marketing opportunities.
- Ensure all influencer activities comply with company policies, brand guidelines, and applicable regulations.
- Participate in the development of promotional concepts, content initiatives, and brand awareness campaigns.
- Manage influencer marketing budgets and ensure effective allocation of resources.
- Identify potential reputational risks related to influencer partnerships and propose mitigation measures.
