Head of Link Building
Hello! We are looking for a Head of Link Building to strengthen our team 🔥
Why SEO Serious is a performance agency specializing in SEO, ASO, mobile, ORM, and web analytics. We possess deep expertise in optimizing websites and applications in both Russian and international markets across various sectors (E-commerce, FinTech, EdTech, FoodTech, and others).
What makes us unique?
First and foremost, our product-oriented approach: we seamlessly integrate into the client's team and focus on their business. But most importantly – it's our people! We are all individuals, living in different parts of the world, but united by one grand goal: to implement cool projects together!
Join us and grow with Why SEO Serious!
Your responsibilities will include:
- Developing and growing the link building and PBN division: strategy, structure, scaling
- Planning departmental budgets and optimizing expenses
- Implementing KPIs, performance metrics, and a regular reporting system
- Optimizing processes and increasing the predictability of results
- Developing link building as a product: new platforms, formats, and tools
Requirements:
- Strategic Management and Business Analytics
- Experience managing a team of 8+ people for at least two years
- Experience in formalizing and scaling link building processes from scratch
- Deep understanding of unit economics (working with cost, profitability, and ROI of link promotion)
- Ability to transform analytics data into forecasts and strategies understandable for the business and clients
- Deep Technical Expertise
- Expert proficiency in Ahrefs, SEMrush, Screaming Frog, GSC, and analytics systems (GA4, Yandex.Metrica)
- Knowledge of all types and methods of acquiring links, understanding the priorities of their application depending on the niche and geo
- Experience in designing and managing PBN networks
- Hands-on experience with non-standard and complex sources (Wikipedia, Reddit, Quora, PR)
- Advanced analysis of competitor backlink profiles
- International Project Experience
- Successful experience working in international markets (Tier-1, Tier-2)
- English language proficiency from B2 level, for free communication with foreign partners and clients
We offer:
- Remote work format, flexible start to the day
- Paid vacation – 28 calendar days per year
- Sick leave compensation – up to 100%
- Compensation for medical expenses, sports, English language learning, and training
- Opportunities for growth and development
- Corporate events and team meetings in an online format
- No micromanagement, yes to new ideas, initiative, and autonomy
- Open, honest, transparent communication within the team
- Top management is just one message away
