Senior Social Media Specialist, MENA & Global LinkedIn

Team: Brand Marketing Location: Dubai Employment type: Hybrid

Social media is where most people meet Capital.com for the first time, and this role makes sure that first impression is calm, clear and useful. You’ll run organic social for the MENA region, including our Hindi-language channels, and own Capital.com’s global LinkedIn presence, setting the strategy, planning shoots, building our analysts’ and leaders’ profiles and growing the channel worldwide. We’re looking for someone socially native who knows how each platform works, why content lands, and wants to keep pushing us forward.

Responsibilities: Global LinkedIn

• Own the strategy. Set and run Capital.com’s global LinkedIn strategy, calendar and cadence.
• Make LinkedIn-native content. Plan and produce shoots, carousels, short video, documents and polls built for the platform.
• Grow thought leadership. Build our analysts’ and senior leaders’ profiles, ghost-write and edit their posts, and coach them on what works.
• Run newsletters and LinkedIn Live. Launch and manage both around market events and analyst commentary.
• Support employer brand. Work with Employer Brand so the company page shows Capital.com as a great place to work.
• Partner on LinkedIn Ads. Brief creative and share organic insights with Performance Marketing.
• Measure and report. Track growth, engagement, reach and audience quality, and use the results to sharpen the approach.

MENA Social

• Plan, create and publish content across Instagram, TikTok, YouTube, LinkedIn and X on a consistent calendar.
• Adapt global campaigns so they feel locally relevant and stay true to the brand.
• Manage our Hindi-language channels with regional stakeholders.
• Brief designers, videographers and creators on platform-native content, especially short-form video.
• Manage community engagement in line with our brand tone and conduct standards.
• Support influencer and creator partnerships, from outreach to performance tracking.
• Support paid social by briefing creative and flagging optimisation opportunities.

Brand, Innovation and Compliance

• Be a brand guardian. Make sure everything reflects our positioning, built for better decisions, and our calm, clear tone. Relevance over noise.
• Keep us ahead. Track platform changes, formats and competitors, then test, measure and scale new ideas.
• Get compliance right. Work with Compliance so content meets financial promotions rules in every market: SCA for MENA, and FCA, CySEC, ASIC and SCB for global LinkedIn, with risk warnings applied correctly on every channel.

Requirements:

• 3–5 years' experience managing social media for a brand, ideally in fintech, trading or another regulated financial services business.
• You're socially native: a heavy, curious user of these platforms who understands how each algorithm and audience behaves.
• Proven experience growing a brand or executive presence on LinkedIn, including thought leadership and B2B-style content.
• Hands-on skills creating and editing platform-native content, including short-form video for TikTok, Instagram Reels and YouTube Shorts.
• Strong writing in English, with the judgement to adapt tone for LinkedIn, short-form video and community replies.
• Comfort with social analytics tools and the ability to turn data into clear content decisions.
• Experience in the MENA market and an understanding of regional platform habits and audiences.
• Familiarity with financial promotions rules, or a willingness to learn fast and work closely with Compliance.
• Strong organisation and the ability to run several content workstreams and deadlines at once.

Nice to have:

• Arabic and/or Hindi language skills.
• Experience working with market analysts, economists or subject-matter experts on content.
• Experience with LinkedIn newsletters, LinkedIn Live or LinkedIn Ads.
• Basic design or editing skills (e.g. CapCut, Premiere, Canva, Figma).

What you will get in return:

• Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
• Work-Life Harmony: Join a company that genuinely cares about you—because your life outside of work matters just as much as your time on the clock.
• Annual Performance Bonus: Your hard work doesn’t go unnoticed! Celebrate your achievements with a well-deserved annual bonus tied to your performance.
• Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
• Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
• Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!
• Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
• Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community.