Head of Product Marketing (B2B)
Company: Proton
Location: France; Spain; Switzerland
Employment type: FULL_TIME
Paris, Geneva, London We are seeking a highly skilled and experienced Head of Product Marketing B2B to join our team at Proton. As a lead in our organization, you will play a crucial role in accelerating revenue growth from the B2B segment. Your focus will be on driving direct revenue and generating high-quality leads for our sales team. You will work closely with cross-functional teams, including Sales, Marketing, and Product, to develop and execute effective marketing strategies that align with our business objectives.
What you will do
- Develop B2B Product Marketing Strategy: Define and execute a comprehensive product marketing strategy for the B2B segment, aligning with the overall company goals. Select target markets, buyer personas, and positioning to maximize revenue growth.
- Go-to-Market Strategy: Collaborate with cross-functional teams to create go-to-market plans for new product launches and feature updates. Develop a deep understanding of customer needs and pain points to effectively communicate the value proposition to the target audience.
- Pricing and Packaging: Determine competitive pricing strategies and packaging options to drive adoption and revenue growth. Analyze market trends, competitor pricing, and customer feedback to optimize pricing models.
- Lead Generation: Develop and implement lead generation programs to generate high-quality leads for the sales team. Utilize various marketing channels such as content marketing, email campaigns, social media, and events to reach target audiences and drive engagement.
- Marketing Budget Allocation: Work closely with the Marketing team to allocate budget effectively across different marketing channels. Monitor and optimize campaign performance to ensure maximum ROI.