PR Manager at Igra Charity Foundation

The foundation is seeking someone who can turn a story into something amazing — and, more importantly, not stop there, but actively promote it where it will bring in money: to journalists, bloggers, and opinion leaders. A beautiful landing page without your pitching is just a beautiful landing page. With your efforts, it translates into funds for hand therapy, legal assistance, assistive technology, and ongoing support for the foundation.

• Develop a pool of blogger contacts together with and in parallel to the Head of Content — but you will personally handle all discussions about promoting fundraising campaigns and donations
• Frame stories around "helping remove environmental barriers" rather than "save the poor child" — aligning with how the foundation communicates its mission
• Work in conjunction with the CRM Manager — you are responsible for attracting new donors, and your colleague ensures they stay with the foundation

Continuously manage recurring fundraising campaigns — this will be your constant focus:

• Develop a product line for subscriptions — several formats for different donor types, from general foundation support to targeted donations with a clear unit of help
• Test new approaches every week to attract subscribers and convert one-time donors into recurring ones
• Try unconventional, even seemingly crazy ideas: the "Children Instead of Flowers" campaign by the Vera Foundation started as an experiment by one fundraiser trying various approaches, and today it collects hundreds of millions of rubles — the best fundraising ideas often emerge not from a strategist's office, but from someone who tries everything and isn't afraid of failure

Manage project-based fundraising for specific foundation programs:

• The production team will create a landing page and visuals for you — your task is to integrate a precise "ask," urgency, and a clear unit of help into the finished material
• Personally pitch this campaign to journalists, bloggers, and opinion leaders — with a focus on "donate money for this specific cause," not "tell us about our foundation."

• Be able to build any fundraising story around a specific hero, a particular moment, and a clear unit of help — not an abstract "support," but something a person directly finances
• Not be afraid of cold pitches and rejections — journalists and bloggers won't respond to the first email, but you'll write a second, a third, find a new angle
• Understand subscription logic: why someone pays 300 ₽ every month, not just once, and what makes them stay for the second, third, sixth payment
• Comfortably work with existing production resources — the team will create the landing page and visuals for you; your task is to infuse the ready material with fundraising logic and distribute it widely
• Be able to talk about sensitive topics — disability, pain, hope — with respect, without exploiting pity

We are looking for:

• A fundraiser, PR manager, or digital marketer with measurable results under their belt — money raised, conversion rates, publications, regardless of industry
• With actual experience pitching to journalists or bloggers — not just "managed an account," but actively secured placements where you weren't invited

• Official employment according to the Labor Code of the Russian Federation, full-time
• Salary of 120,000 ₽ net
• Remote work or flexible office visits near Barrikadnaya metro station
• Clear, specific quarterly goals — you will always know what it means to have "worked well this quarter."
• A team that already understands its role in the overall system
• Work where the direct impact is visible: the money raised literally becomes therapy, equipment, and legal assistance for specific families