How we'll measure success

• In your first 90 days: a tiered event calendar for the next four quarters, a working measurement model in our CRM, and a follow-up motion Sales has actually agreed to.
• After that: event-sourced and event-influenced pipeline, cost per opportunity by tier, target-account penetration at Tier 1 events, and speed of follow-up.

What we're looking for

• 7–10 years in B2B SaaS marketing: you need to have a meaningful stretch of that in field marketing, event marketing, or integrated demand generation. You've run international programs, including and especially in the USA.
• A ROI mindset: You talk in opportunities and cost per opportunity, not impressions and badge scans. You've defended an event budget with numbers and you've killed events that didn't earn their place.
• Real operational range: You can negotiate a sponsorship contract, argue about booth carpet, write a good invite email, and build a Hubspot dashboard or report (or know who to ask to build it for you).
• Sales credibility: AEs will trust you or route around you. You can walk into a pipeline review, take a hard question about last quarter's spend, and answer it without getting defensive.
• Taste: Most B2B events are forgettable. We'd rather run fewer things that people remember. You should have opinions about what makes an event worth attending.
• Comfort with a technical audience: Our buyers are engineers and the people who lead them. You don't need to write code, but you need to know why developer-audience marketing fails when it's too polished.
• Ownership mindset: There's no playbook here. You'll write it: defining process, flagging problems early, and not waiting to be told what to build next.

Also, you might be coming from a field marketing role at a SaaS company that got heavier on events, an event marketing role where you started owning the pipeline number, a demand gen role with a large in-person component, or a community or DevRel role that grew a commercial edge. We care less about the label than about what you can actually do.

Some travel is expected, roughly a week or two a quarter, with a potential for a week a month in the conference season peak.