Head of Media Buying (iGaming, Tier 1–2)
@missblonde1
We are searching for an ambitious Head of Media Buying for one of the largest players in the iGaming sector. The ideal candidate has experience with Tier1/2 traffic acquisition.
Your Mission:
- Lead the product-focused media buying strategy with spend-based budgeting to optimize ROI.
- Plan, launch, and optimize Facebook Ads campaigns. Handle Google Ads and in-app traffic as needed.
- Manage budgets of $500K+ and ensure attainment of KPIs (ROAS/ROI, CAC/CPI, LTV).
- Build and lead a team of Media Buyers. Hire, mentor, and drive performance.
- Plan and expand channels, run pilots, and scale successful sources.
- Collaborate cross-functionally with Product, Analytics, Creative, and UA/CRM teams to ensure aligned processes.
Your Unique Contribution:
- Experience in product media buying and working with a spend model.
- Experience working with products or expensive games (not CPA/crash traffic).
- Successful experience managing budgets of $500K+.
- Focus on Facebook Ads, experience with Google Ads and in-app traffic is also welcome.
- Experience working with Tier 1–2 markets (if Tier 3 — it is important to have Tier 1–2 cases).
- Management experience: a team of 3+ people or more.
- If you do not have your own team — willingness to build it from scratch (support from the company is available).
- English is not required.
- Full infrastructure for work is provided.
What’s in It for You:
- A dedicated team of industry professionals who foster a friendly culture and a success-oriented mindset.
- The ability to choose between fully remote, hybrid, and in-office work arrangements.
