Head of Media Buying (iGaming, Tier 1–2)

Head of Media Buying (iGaming, Tier 1–2)

We are searching for an ambitious Head of Media Buying for one of the largest players in the iGaming sector. The ideal candidate has experience with Tier1/2 traffic acquisition.

Your Mission:

• Lead the product-focused media buying strategy with spend-based budgeting to optimize ROI.
• Plan, launch, and optimize Facebook Ads campaigns. Handle Google Ads and in-app traffic as needed.
• Manage budgets of $500K+ and ensure attainment of KPIs (ROAS/ROI, CAC/CPI, LTV).
• Build and lead a team of Media Buyers. Hire, mentor, and drive performance.
• Plan and expand channels, run pilots, and scale successful sources.
• Collaborate cross-functionally with Product, Analytics, Creative, and UA/CRM teams to ensure aligned processes.

Your Unique Contribution:

• Experience in product media buying and working with a spend model.
• Experience working with products or expensive games (not CPA/crash traffic).
• Successful experience managing budgets of $500K+.
• Focus on Facebook Ads, experience with Google Ads and in-app traffic is also welcome.
• Experience working with Tier 1–2 markets (if Tier 3 — it is important to have Tier 1–2 cases).
• Management experience: a team of 3+ people or more.
• If you do not have your own team — willingness to build it from scratch (support from the company is available).
• English is not required.
• Full infrastructure for work is provided.

What’s in It for You:

• A dedicated team of industry professionals who foster a friendly culture and a success-oriented mindset.
• The ability to choose between fully remote, hybrid, and in-office work arrangements.
• Convenient offices around the world.
• Technical equipment provided.
• Employee development plans.
• Medical insurance & paid sick leaves.
• Compensation for professional education.
• English classes.
• Sports allowance.
• Educational support from our L&D team: internal and external trainings and conferences.
• Referral program.
• Corporate parties and team building events.