Company:** GoMining
Employment type: FULL_TIME
We're looking for a copywriter to lead organic content production at GoMining, with the end goals of growing brand visibility for prospective users and supporting the people who already trust us. You'll write on complex crypto, technical, finance, and investment topics — content that needs to be accurate, well-sourced, and compliant. You'll work closely with the organic acquisition team to keep content strategy and search/AI visibility tightly connected.
What you'll do
- Write in-depth, insightful longform content on relevant topics (crypto, finance, investments) and types (comparisons, product review, how-to, and similar), grounded in accurate, verifiable information.
- Write product descriptions for store listings, market data aggregators, etc.
- Ensure accuracy and compliance in anything touching financial claims: work with compliance/legal where needed, avoid promissory or misleading language.
- Create briefs for designers on infographics, illustrations, and other visual content to make text more appealing and easier to digest.
- Develop and improve processes for using the corporate AI to simplify and streamline content production — while keeping a human editorial layer that catches inaccuracies, hallucinated claims, and AI-sounding copy before publication.
- Generate ideas for repurposing and reusing content across different channels and platforms.
- Own the content calendar, and work out suggestions for recurring content-pruning and update procedures based on assets’ performance metrics.
- Analyze existing data on content's business performance to generate new ideas and prioritize what to update, expand, or retire.
- Subtly weave product CTAs into the complex context of a given topic without the text sounding like advertising or a sales brochure.
- Apply content distribution and content marketing know-how to get published assets in front of the right audience beyond organic search.
