Consultant for Marketing Promotion to Tier 1 Markets

▪️ Product: Premium Short Dramas for iPhone ▪️ Audit of marketing strategy, assessment of channels and budgets for the US and Canadian markets Seeking a consultant who will conduct an independent audit of the current marketing strategy and media plan, assess the effectiveness of selected channels and hypotheses for promotion in the US and Canadian markets, and provide an expert conclusion with recommendations for growth points.

• Conduct an audit of the current marketing strategy and media plan • Assess the correctness and effectiveness of selected channels, hypotheses, and priorities in promotion in the US and Canadian markets • Verify the justification of the budget and forecasts for CAC, LTV, retention, CPI • Provide an independent expert conclusion: what works, what doesn't, risks and gaps in the strategy • Propose alternative approaches and growth points if the current strategy is suboptimal • Evaluate the quality of work with ASO and paid UA

▪️ Project-based or team work, remote