Consumer & Private Seller Product Marketing

• Own the local marketing approach for B2C product features and private seller services.
• Translate product updates, value propositions and user benefits into clear consumer-facing messages and assets.
• Work with product, CRM and business stakeholders to ensure B2C product communication is relevant and consistent.

Consumer Insights & Research

• Read, structure and synthesize consumer research relevant to B2C marketing priorities.
• Translate qualitative and quantitative insights into clear implications for brand, social, private seller communication, product marketing and demand generation.
• Identify consumer needs, barriers, motivations and messaging opportunities to support marketing decisions.

Demand Generation Support & Campaign Learning

• Act as the local B2C marketing counterpart for demand generation initiatives managed by central performance teams.
• Provide local market inputs, audience insights, campaign angles and asset requirements.
• Monitor demand data and KPIs, helping explain performance trends, gaps and learnings.
• Support campaign briefs, campaign reviews and actionable recommendations for future initiatives.
• Note: this is not a paid media buying role. Media budget allocation, campaign set-up, bidding and paid campaign optimization remain managed by the central performance marketing team.

What we are looking for

• 5+ years of experience in B2C marketing, brand marketing, product marketing, campaign marketing, social media or consumer communication.
• Proven experience owning marketing workstreams or consumer-facing channels.
• Strong understanding of B2C marketing dynamics, consumer behavior and consumer communication.
• Familiarity with B2C metrics across both brand and demand.
• Ability to read, structure and synthesize consumer research into clear marketing implications.
• Ability to translate product features and value propositions into simple, relevant consumer-facing messages.
• Analytical mindset and ability to explain campaign data, demand KPIs and performance learnings.
• Good brand sensitivity and ability to translate brand guidelines into local execution.
• Strong executional autonomy and ability to manage multiple workstreams independently.
• Experience working with agencies, creators or external partners.
• Native Italian and professional English.

Content & Creative Capabilities

• Ability to brief, review and improve creative/content outputs.
• Ability to create or adapt simple marketing assets when needed.
• Familiarity with Canva, Adobe Creative Suite or equivalent tools.
• Ability to prepare campaign mock-ups, social formats, presentations and lightweight content assets.

What success looks like after 12 months

• The Italian B2C marketing agenda is in place, grounded in consumer insights, market understanding and business priorities.
• A local B2C brand activation plan is defined and executed.
• The B2C social media plan is defined, updated and executed.
• Private seller communication has a defined local approach.
• B2C product features and private seller services are translated into clear marketing messages.
• Demand generation campaigns receive structured local inputs, stronger briefs and documented post-campaign reviews.
• Demand data and KPIs are monitored, explained and translated into actionable recommendations.

Compensation

• Salary range: €30,000 – €40,000 gross annual salary, depending on the experience, skills and level of responsibility required for the role.
• The contractual classification and overall compensation package will be defined during the selection process.