Manager, Marketing Database

Job Description

At Norton Rose Fulbright, people thrive because of a shared commitment to quality, unity and integrity. The highly regarded law firm consistently receives recognition from Great Place to Work and Top Workplaces, two companies that specialize in assessing organizational culture. Teams collaborate across regions, value new ideas and deliver meaningful client solutions, supported by a culture that embraces ambition, development and shared success. With more than 3,000 lawyers and 3,000 business services professionals working together across 50 offices worldwide, this global law firm provides a full range of legal services to leading corporations and financial institutions operating in key markets and sectors.

The Marketing Database Manager serves as the firm's functional lead and primary administrator for the InterAction CRM platform, with a focus on the InterAction Windows Client. The role is responsible for the day-to-day functionality, configuration, data processes, data quality, reporting and ongoing enhancement of InterAction and its connected tools, including the firm's email marketing platform. Working closely with Marketing, Business Development, Information Technology, external vendors, and end users, the Manager resolves complex system and data issues, supports effective CRM adoption and usage and helps enhance and evolve the firm's marketing database capabilities.

Responsibilities include but are not limited to:

CRM, AI, Data Management, Data Quality

• Manage the InterAction Windows configuration settings and options including Folder Templates, Naming conventions, Folder Dependency Analyzer (FDA), Saved Searches, Data Change Management settings, Importing/Exporting and Web Profile configurations.
• Ensure the database is segmented effectively for targeted marketing activities.
• Understand Application Collaboration and CRM data owned by the HR information systems and billing systems in order to troubleshoot data-related errors.
• Use InterAction Data Minder to offboard user accounts; troubleshoot user account sync cycles.
• Support and manage essential housekeeping efforts to ensure data accuracy and quality and perform data clean up and maintenance.
• Coordinate CRM activities and workflows with internal team members.
• Manage utilization of external AI tool to improve data quality.
• Regularly meet and work with IT and external vendors to manage upgrades, modifications or new features.
• Monitor the evolving vendor and product landscape for future opportunities.

Email Marketing

• US functional lead for the firm's email marketing platform, working closely with the global team.
• Work with our global service center to ensure efficient processes. Develop instruction documents as needed.
• Create and maintain the master email campaign templates, configurations, User accounts and any necessary web forms.
• Create Vuture campaigns and mailing lists as needed; send event mailings, flagship campaign publications and legal updates as needed, including Holiday eCards on request.
• Prepare monthly reports analyzing our open rates, workflow and other KPIs.

General

• Assist with problem diagnosis and resolution support for InterAction and Vuture.
• Collaborate with CRM managers throughout the Verein to standardize procedures and configurations.
• Prepare InterAction Activity reports as needed for global client teams, leadership and other stakeholders.
• Collaborate with marketing and business development teams on bespoke reporting needs, such as client event attendee costs.

Other duties

Please note this job description does not cover or contain all activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Qualifications and experience

• Bachelor’s degree and 6 years of relevant experience working with InterAction or similar CRM database.
• In lieu of a Bachelor’s degree, 10 years of relevant experience working with InterAction or similar CRM database.
• Advanced knowledge of InterAction or similar CRM database and Vuture.
• Strong understanding of data management and stewardship.
• At least 2 years of leadership and management experience preferred.
• Experience in the legal industry or professional services industry highly preferred.
• Proficiency in Microsoft 365.
• Ability to balance hands-on execution with strategic oversight.
• Strong project management skills with the ability to manage multiple projects under tight deadlines.
• High attention to detail and accuracy.
• Exceptional written and verbal communication skills, as well as presentation skills.
• Promote and demonstrate our business principles of quality, unity and integrity.

Benefits

Norton Rose Fulbright US LLP is committed to providing employees with a comprehensive and competitive benefits package that supports you, your health, and your family. Benefit packages include access to three medical insurance plans, dental insurance, vision insurance, life insurance, and disability insurance. Employees can also access pre-tax benefits such as health savings and flexible spending accounts. Norton Rose Fulbright helps provide financial security by allowing employees to participate in a 401(k) savings plan and profit-sharing plans if eligible. Full-time employees are eligible to access fertility benefits designed to support fertility and family-forming journeys. Employees may also access commuter benefits where applicable and student loan assistance refinancing options.

In addition to the Firm’s health and welfare benefits above, we offer a competitive paid time off plan, which provides a minimum of 20 days off based on your role and tenure with the firm. The firm offers a generous paid maternity leave and paid paternity leave (parental leave) benefit allowing parents to take a minimum of 14 weeks of paid leave to bond with your newborn or adopted child(ren). Employees may also access child care support through a back-up care program. Employees are also entitled to 11 Firm holidays.