Content Marketer / Product Card Designer (SEO, AI, E-commerce)

SOFIS — a group of companies. We produce decorative and skincare cosmetics.

We invite you to join the team of "Content Marketer / Product Card Designer (SEO, AI, E-commerce)"

SOFIS is 15 years of stable successful work, 2 international BEAUTY brands in its portfolio (7DAYS and B.COLOUR PROFESSIONAL), 2 headquarters (Moscow/Milan), and 200 employees.

SOFIS has 40,000 points of sale: in Russia and 60 countries worldwide.

Our clients: Zolotoye Yabloko, Podrygka, L'Etoile, Druni, Douglas, Drogas, Watsons. Major global marketplaces: Amazon, WB, OZON.

Who we need: We are looking for an experienced Content Marketer / Product Card Designer, capable of effectively handling tasks at the intersection of visual design, search optimization, and working with modern technologies.

Your responsibilities will include: Key work areas include: developing engaging visual content and infographics to increase click-through rates, creating compelling marketing texts considering audience needs, SEO optimization of product cards to improve positions in marketplace search results, and integrating generative neural networks to accelerate processes and generate ideas.

We expect: Comprehensive work on product cards, which includes creating engaging visual content and infographics to increase click-through rates, writing compelling marketing texts considering audience needs, SEO optimization to improve positions in marketplace search results, and active use of generative neural networks to accelerate processes and generate ideas aimed at sales growth.

2+ years of experience in e-commerce or marketplaces; It will be your advantage: experience working with cosmetic or product brands (understanding the specifics of products, visual requirements in these niches). A portfolio of product cards specifically;

A developed sense of taste and attention to detail;

Ability to work in a multitasking mode, meet deadlines, and quickly switch between tasks. Will be a plus: Market and platform knowledge Experience working in the Beauty, Skincare, or Fashion segments (understanding the life cycle of a cosmetic product). Successful experience managing product cards on marketplaces (Wildberries, Ozon, Amazon) with a focus on conversion (knowledge of platform requirements for photo/video content). Content trends and packaging Understanding of TikTok and Instagram trends (including Creative Center) for creating viral visuals. Skill in adapting trending sounds and hooks for the marketplace card format (infographics, video previews, a "funnel" from attraction to purchase). Knowledge of formats that sell in beauty: GRWM, Lip Combo, Glass Lips, No Makeup Makeup, Before/After, Tutorial, Review, Unboxing. SEO and texts Experience in selecting SEO keywords (semantic core) for the Beauty category, including working with synonyms and "long-tail" queries (branded + category search). Active use of neural networks and AI tools in work: for generating ideas, finding hooks, adapting texts, selecting SEO keywords, analyzing trends, preparing content plans, and speeding up routine tasks. Visual production (not design, but marketing) Ability to create engaging covers and infographics in Canva, considering the requirements of different platforms (aspect ratios, visibility zones). Understanding how to "animate" a static card with simple effects and animation.

This vacancy is not suitable for candidates who: Are looking for a narrowly focused job (e.g., strictly graphic design or only text writing) and are not ready to combine different roles. Do not have experience with marketplaces (Wildberries, Ozon, etc.) and do not understand their basic principles of operation. Expect exclusively creative work without analytics, work with numbers, and SEO metrics. Cannot or fundamentally do not want to use modern artificial intelligence tools (neural networks) in their daily work. Prefer monotonous, strictly regulated activities and are not ready for the dynamic pace of e-commerce.

We offer:

Work in an international group of companies with strong

beauty brands 7DAYS and B.COLOUR PROFESSIONAL

Voluntary medical insurance (Ingosstrakh, Medsi);

Opportunity for development in e-commerce, beauty marketing, and digital.

Clear tasks, transparent expectations, and measurable results.

Creative and cozy office within walking distance of m. Dmitrovskaya, Design Factory "Flacon".

Dynamic, ambitious project with growth;

Office schedule with flexible start times: from 9:00-18:00 or 10:00 to 19:00;

Transparent success metrics and bonuses for achieving goals;

Creative and cozy office within walking distance of m. Dmitrovskaya, Design Factory "Flacon".

DEAR APPLICANTS, PLEASE ATTACH YOUR PORTFOLIO WHEN APPLYING FOR THE VACANCY!

7 reasons to work at SOFIS:

SOFIS — An international group of companies. We produce decorative and skincare cosmetics, combining an expert approach with global thinking.

SOFIS— With a strong foundation, confidently developing and withstanding any market and time challenges. Here you build your career in a stable company, without fear of unpredictability.

SOFIS— Real growth opportunities - We don't just set ambitious goals — we provide resources and support for your professional and personal development. In our team, you can grow and reach new heights together with strong and experienced colleagues.

SOFIS— Fair and decent pay - Your work will be valued. At SOFIS, you can earn a decent income and build financial independence, gaining motivation to move even further.

SOFIS— A product you can trust - We don't just create cosmetics — we create products that truly improve people's lives. Working here means participating in the creation of beauty and health that millions trust.

SOFIS— A team where you are valued - At SOFIS, we are people of action, energy, and creativity. We support each other and value everyone's contribution because we believe: together we are stronger.

SOFIS— Honesty and transparency - We build relationships based on trust and open dialogue. Here, every voice is heard, and decisions are made transparently and fairly.