The role
We are looking for a designer who owns the full stack of how a product feels - from first tap to long-term habit. Someone who creates products which build relationships with users and yet obsesses over conversion funnels and retention curves as much as UX and UI.
Responsibilities: what you will drive
- Brand & product vibe: define and protect a distinct visual and emotional identity - one that doesn't dissolve under AI generation or A/B testing pressure.
- Vibe-coding & rapid prototyping: use AI-assisted code tools (v0, Cursor, Bolt, etc.) to build interactive prototypes and ship real UI when needed.
- End-to-end product design: own the full design process from insight to shipped screen - strategy, IA, flows, UI, and polish.
- Conversion architecture: design onboarding, paywalls, and activation flows with a measurable lift in trial-to-paid and D30 retention.
- Design systems: maintain a living component library that scales — accessible, token-based, and used by engineers without friction.
- User research & feedback loops: run lightweight qualitative sessions, synthesize feedback, and close the loop with design decisions grounded in real behavior.
Experience: what you bring
- Conversion-aware design. You understand funnels, drop-off, and what makes someone tap subscribe. You can speak to specific design decisions you've made that moved a metric.
- Retention-first thinking. Onboarding isn't just the first launch. You design for week 2 and month 3 - streaks, re-engagement, habit formation, and emotional resonance that compounds.
- Vibe-coding fluency. Comfortable using AI tools (v0, Cursor, Bolt, Framer AI, or equivalent) to generate and iterate real UI code. You don't just prompt - you direct and refine.
- Strong design POV. AI-generated comps fill your process, not replace it. Your work has a recognizable creative signature, even after 20 iterations and a handoff to engineers.
- Mobile-first craft. Obsessive attention to gesture, scroll, haptic affordance, and the texture of native apps - especially on iOS.
- Async communication. Ship clear Loom walkthroughs, annotated Figma files, and written design rationale without needing to be in every meeting.
Perks: why join us
- Opportunity to build designs of the breakthrough mental health products.
- Start-up culture: remote team, freedom in schedule and decision making.
- Team of professionals passionate about progressive mental health.
How to apply
- Portfolio link - please include at least one case study that shows your thinking, not just the outcome. Metrics and decisions > mockups.
- One paragraph - please describe a product decision you made that directly influenced a business metric. What did you design, why, what happened?
- Your AI toolkit - please list the tools you use and how you use them. We're not looking for a specific stack, just honest fluency.
