Job title: (Senior) Digital Analytics Specialist

Implement and maintain tracking using tools like Google Tag Manager, ensuring data quality and reliability
Support teams across the company by troubleshooting tracking issues and advising on best practices
Analyze data (e.g. GA4, BigQuery, Snowflake) to validate implementations and investigate inconsistencies
Contribute to improving our analytics infrastructure, including tagging architecture and data models
Play a key role in advancing experimentation at SumUp, supporting A/B testing initiatives and helping define best practices
Drive standardisation and governance in tracking and experimentation across teams
Create documentation, templates, and guidelines to scale knowledge and improve self-service
Engage with stakeholders across Product, Marketing, and Data to align on priorities and solutions

Strong experience with Google Analytics 4 (web and/or app) and Google Tag Manager
Solid understanding of tracking implementation, including server-side tagging
Experience working with SQL and basic data transformation (e.g. ETL processes)
Hands-on experience with A/B testing and a good understanding of the experimentation lifecycle
A product analytics mindset, with the ability to connect data to business impact
Experience working with cross-functional stakeholders and supporting non-technical teams
Strong problem-solving skills and the ability to balance reactive support with proactive improvements
Good understanding of privacy-first tracking (e.g. GDPR considerations)

(Senior) Digital Analytics Specialist

Key Skills