Visual Designer

Job Responsibilities:

1. Responsible for supporting customer acquisition growth related visual design work, including but not limited to event posters, banners, information feed ads, landing page visuals, etc.
2. Based on customer acquisition needs, output visual materials that fit the aesthetics of the target audience and align with customer acquisition conversion logic, to help improve ad click-through rates and conversion efficiency.
3. Accurately grasp the key points of design requirements, independently follow the entire project process, be responsible for communication, modification, finalization, and delivery of design solutions, coordinate relevant resources, and promote the smooth implementation of the project.
4. Track the effectiveness of advertising design, cooperate with the business side to optimize design solutions, adjust visual styles based on customer acquisition data, and enhance the support of design for customer acquisition growth.
5. Cooperate with the team to complete other related visual design and requirement docking work, ensuring the orderly progress of front-end customer acquisition related design work.

Requirements Job Requirements:

1. Bachelor's degree or above, majoring in design (graphic design, visual design, advertising design, etc.), with at least 3 years of work experience, preferably with experience in financial services design for cross-border business.
2. Language skills: fluent in Cantonese (preferred), Mandarin, and basic spoken and written English; Cantonese and English can be used as working languages, with unrestricted communication and accurate understanding of project documentation and communication content in Hong Kong Cantonese/Mandarin.
3. Professional skills: proficient in any design software necessary to complete projects, including but not limited to various 3D software (e.g., C4D, Blender), Figma, Adobe Creative Suite; possess a solid design foundation, good visual expression skills, ability to accurately grasp the conversion-oriented nature of advertising design, preferably familiar with advertising design rules for internal and external use, preferably proficient in AIGC tools and workflows, preferably with successful cases in brand marketing and advertising.
4. Key competencies: excellent requirements understanding, communication, coordination, and execution skills; ability to independently track project progress, actively interact on requirements, report problems, possess responsibility, ability to effectively drive projects to completion, adaptability to the pace of cross-border business.
5. Understanding of user aesthetics and advertising communication characteristics in Hong Kong, preferably with experience in advertising design for customer acquisition on external platforms and conversion design.

Note: Work location: Hong Kong