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PlayToEarn Pte. Ltd.
5 months ago
1,000 USD
per month
Grade
Director
Work format
Remote
Employment
Full-time
English level
B2, upper-intermediate
An email or a Telegram message to the recruiter
PlayToEarn · Remote
PlayToEarn (playtoearn.com) is the leading crypto-gaming media and discovery platform, expanding into game development, collectible toys, and live events. We are looking for someone to take full ownership of TEDL, our collectible character brand, and build it into a major product line.
TEDL (the TEDLBEAR) is a teddy bear character brand whose name merges 'TEDDY' and 'HODL', rooted in crypto culture but designed to appeal far beyond it. The target audience is both kids and kidults, the growing adult collector market that drives brands like Sanrio, PopMart, and Labubu. The product roadmap spans limited edition plushies, blind box vinyl figures, and a wider product ecosystem.
Certain products will include unique claim codes that unlock digital collectibles within the PlayToEarn ecosystem, bridging the physical and digital worlds. The long-term vision includes a dedicated virtual world built around TEDL and its universe, where these claimed digital collectibles carry over as in-game items.
The brand IP exists. The character design exists. A product concept and roadmap for the first edition (Genesis Edition) is in place and ready for the right person to review, refine based on their expertise, and take into production. The marketing platform exists too: PlayToEarn.com already has an established crypto gaming audience familiar with the TEDL character through its use across the website and content for multiple years.
What is missing is someone who can take this from concept to revenue and scale it.
This is not a typical job.
PlayToEarn Pte. Ltd. is a Singapore-based crypto-gaming company founded in 2018, operating playtoearn.com, the leading crypto-gaming media and discovery platform reaching hundreds of thousands of monthly organic visitors. As the first and most established crypto-games data aggregator, we list and rank over 3,200 games using our proprietary PlayToEarn Score. We also operate the largest YouTube channel in crypto gaming, spotlighting games featured on our platform, host the annual Blockchain Game Awards, publish daily news, run a reward ecosystem for our community, and organize tournaments. Building on this foundation, we are now also expanding into in-house game development and publishing (with TedlCash and HeroLaneWars as our first titles), and are launching our real-world, NFT-backed collectible IP brand, TEDL.
You will own the TEDL product line end to end. You will receive the existing product vision from the Founder, and your first task will be to evaluate it: what should be kept, what should be changed, and what should be added to make the brand scale as large and fast as possible while remaining cost-effective.
We will fund the initial production run, after which growth should be driven by reinvesting sales revenue and leveraging presales for upcoming drops to maintain momentum across a continuous product pipeline. For the first product lines, you will work alongside the Founder to establish the direction together. As the brand grows and you develop a deep understanding of the product and ecosystem, you will progressively take full ownership, scale it independently, build a team around it as needed, and work in cooperation with other team members across the company where their expertise supports TEDL's growth.
The real compensation lives in profit share and equity that grow with TEDL's success. This role is designed for someone who thinks like a builder, not an employee. If you need a high base salary, this is not the role. If you would rather own a piece of what you build, it might be.
This role is designed to grow with the product line. As TEDL scales, so does the scope, autonomy, and reward of this position.
This position is for someone who sees themselves as a founder and creator of something, not an employee filling a role. To put the financial potential in perspective: crypto-native brands that have crossed into mainstream retail collectibles have generated tens of millions in annual revenue, with Pudgy Penguins exceeding USD 50 million, and many of them started with less infrastructure than what PlayToEarn already provides for TEDL. Even at a fraction of that scale, the combined value of profit share and equity participation puts total annual compensation well into the high six figures and potentially seven figures.
This opportunity is built for someone who believes in that potential and is willing to earn it.
PlayToEarn · Remote
PlayToEarn (playtoearn.com) is the leading crypto-gaming media and discovery platform, expanding into game development, collectible toys, and live events. We are looking for someone to take full ownership of TEDL, our collectible character brand, and build it into a major product line.
TEDL (the TEDLBEAR) is a teddy bear character brand whose name merges 'TEDDY' and 'HODL', rooted in crypto culture but designed to appeal far beyond it. The target audience is both kids and kidults, the growing adult collector market that drives brands like Sanrio, PopMart, and Labubu. The product roadmap spans limited edition plushies, blind box vinyl figures, and a wider product ecosystem.
Certain products will include unique claim codes that unlock digital collectibles within the PlayToEarn ecosystem, bridging the physical and digital worlds. The long-term vision includes a dedicated virtual world built around TEDL and its universe, where these claimed digital collectibles carry over as in-game items.
The brand IP exists. The character design exists. A product concept and roadmap for the first edition (Genesis Edition) is in place and ready for the right person to review, refine based on their expertise, and take into production. The marketing platform exists too: PlayToEarn.com already has an established crypto gaming audience familiar with the TEDL character through its use across the website and content for multiple years.
What is missing is someone who can take this from concept to revenue and scale it.
This is not a typical job. The real compensation lives in profit share and equity that grow with TEDL's success. This role is designed for someone who thinks like a builder, not an employee. If you need a high base salary, this is not the role. If you would rather own a piece of what you build, it might be.
You will own the TEDL product line end to end. You will receive the existing product vision from the Founder, and your first task will be to evaluate it: what should be kept, what should be changed, and what should be added to make the brand scale as large and fast as possible while remaining cost-effective.
We will fund the initial production run, after which growth should be driven by reinvesting sales revenue and leveraging presales for upcoming drops to maintain momentum across a continuous product pipeline. For the first product lines, you will work alongside the Founder to establish the direction together. As the brand grows and you develop a deep understanding of the product and ecosystem, you will progressively take full ownership, scale it independently, build a team around it as needed, and work in cooperation with other team members across the company where their expertise supports TEDL's growth.
This role is designed to grow with the product line. As TEDL scales, so does the scope, autonomy, and reward of this position.
This position is for someone who sees themselves as a founder and creator of something, not an employee filling a role. To put the financial potential in perspective: crypto-native brands that have crossed into mainstream retail collectibles have generated tens of millions in annual revenue, with Pudgy Penguins exceeding USD 50 million, and many of them started with less infrastructure than what PlayToEarn already provides for TEDL. Even at a fraction of that scale, the combined value of profit share and equity participation puts total annual compensation well into the high six figures and potentially seven figures.
This opportunity is built for someone who believes in that potential and is willing to earn it.
PlayToEarn Pte. Ltd. is a Singapore-based crypto-gaming company founded in 2018, operating playtoearn.com, the leading crypto-gaming media and discovery platform reaching hundreds of thousands of monthly organic visitors. As the first and most established crypto-games data aggregator, we list and rank over 3,200 games using our proprietary PlayToEarn Score. We also operate the largest YouTube channel in crypto gaming, spotlighting games featured on our platform, host the annual Blockchain Game Awards, publish daily news, run a reward ecosystem for our community, and organize tournaments. Building on this foundation, we are now also expanding into in-house game development and publishing (with TedlCash and HeroLaneWars as our first titles), and are launching our real-world, NFT-backed collectible IP brand, TEDL.
Tell us why you are the right person to build TEDL. We especially want to hear about your hands-on experience shipping physical products, the largest scale you have personally taken a brand or product line to, and a real example of a production crisis or product launch that did not go to plan and how you handled it. Those answers decide whether we move to an interview. Include your portfolio, LinkedIn, or any relevant work.
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