SMM and Community Lead
About Mira
Mira is a San Francisco-based hormonal health company providing integrative care and hormonal testing for over 300,000 customers. In 2023, we were recognized by Inc. 5000 as America's fastest-growing femtech company.
Mira’s breakthrough innovation was creating the market’s only FDA-registered at-home hormone monitor with quantitative testing technology. From the beginning, our mission has been to make hormone data accessible and meaningful - so women can understand their bodies and make confident health decisions at every stage of life, from cycle health and family planning to hormonal imbalances and the menopause transition.
We are committed to improving real health outcomes through personalized insights, cutting-edge technology, and science-backed data—turning hormone information into practical guidance for everyday wellbeing.
About the position
We’re looking for an SMM and Community Lead to shape how Mira shows up in the world — leading social-first campaigns and building a content engine that people actually want to watch, save, and share.
The ideal candidate is experienced in social-first content strategy, platform-native content development, and creator/UGC ecosystems.
If you want to challenge yourself at a high-growth startup and make a difference for women's health, please join us!
Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- 5–6+ years of experience in social media strategy, content strategy, or creator marketing
- Proven track record of building or scaling high-performing social channels in D2C or consumer brands with a strong focus on social-first and creator-led content (high-growth startups or large brands with proven organic social excellence)
- Proven ability to own channels end-to-end – ensures projects don’t stall and are driven to real outcomes
- Proactive, self-driven mindset – able to spot opportunities, propose ideas, and push them through without constant direction
- Comfortable being hands-on when needed – able to create, test, and launch quickly, while scaling through delegation when effective
- Collaborative, positive team player with a “let’s make it happen” attitude
- Knows how to use AI to work smarter and faster – but brings original ideas, not copy-paste strategies
Details
The role is a remote position, with a 40-hour workweek, flexible working hours, but comfortable to overlap with the US team.
Responsibilities
- Own and evolve Mira’s social-first strategy across key platforms (Instagram, TikTok, LinkedIn, YouTube, Brand Communities, Reddit)
- Bring creative social campaigns to life from concept to launch – driving clear timelines, strong execution, and seamless team alignment.
- Translate brand narratives into high-performing, platform-native content formats
- Build and manage a creator-led content engine for organic social – from briefing to scaling winning formats.
- Work closely with the Influencer team & Growth team – to integrate organic and paid social for amplification and performance
- Collaborate with Creative, Content, PMM, PR, and B2B to ensure consistent storytelling across channels
- Identify and scale winning hooks, formats, and trends into repeatable content playbooks
- Drive experimentation roadmap (new formats, platforms, content angles)
- Collect and analyze performance data to optimize content strategy and improve engagement and reach
- Stay ahead of cultural trends and translate them into relevant, brand-aligned content
Benefits
- Join one of the fastest-growing femtech companies in the U.S., driven by a strong mission to advance women’s health and expand access to care
- Be part of a passionate, highly motivated, and international team dedicated to making a real difference in people’s lives
- Thrive in a fast-paced startup environment where your work directly impacts company growth, strategy, and key decisions
- Enjoy real opportunities for career growth, with the ability to shape, build, and develop teams as we scale
- Work in a flexible, fully remote environment that supports autonomy, ownership, and independence
- Receive a competitive salary along with a performance-based bonus system tied to OKRs
