Lead Product Manager at VK Video, Moscow
The VK Video team is looking for a lead product manager for a key area — the development of a monetization system for creators.
Your task will be to create a sustainable ecosystem of monetary motivation for bloggers and build a complete creator experience in VK Video with earnings through the AdBlogger platform.
Responsibilities
- Full responsibility for setting up and developing the creator earnings direction in VK Video through the AdBlogger platform
- Develop and scale monetization tools for VK Video creators from hypotheses to implementation
- Segment the audience and determine which earning methods are suitable for different types of creators
- Identify barriers and growth points so that more creators can earn stably on the platform
- Develop a strategy for working with advertisers and creators
- Launch new advertising formats
- Improve interaction within the platform
Requirements
- Product manager experience — 3+ years (preferably in B2C, content, or advertising products)
- Analytics and segmentation — ability to break down the audience into groups and understand how to work with each
- Funnels and growth points — ability to identify where creators are lost and know how to fix it
- Cause-and-effect relationships — not just seeing correlations, but understanding what lies behind the numbers
- UX thinking — ability to design interfaces that solve problems, not create new ones
- Experience with A/B tests — ability to set up experiments correctly and draw conclusions, not just run tests
- Ability to build and calculate unit economics models — understanding the drivers of revenue, profitability, and LTV
- Experience with monetization models (advertising, subscription, transactions) — understanding the differences in growth and retention mechanics
We offer
- Flexible working hours
- Bonuses and discounts from partners
- Office in the city center
- Voluntary medical insurance (DMS)
- Professional team
Work format
office, hybrid, remote
Level
senior
Working schedule
full-time
VK Video
The largest Russian video service: tens of millions of people use it daily. We have an ambitious goal — to develop the #1 video service in Russia and implement new technologies.
