Principal Product Designer

Team: Product Design Location: London, UK Employment type: FullTime

ABOUT US

Founded in the US in 2022 and now based in London, UK, Recraft is an AI tool for professional designers, illustrators, and marketers, setting a new standard for excellence in image generation.

We designed a tool that lets creators quickly generate and iterate original images, vector art, illustrations, icons, and 3D graphics with AI. Over 3 million users across 200 countries have produced hundreds of millions of images using Recraft, and we’re just getting started.

Join a universe of professional opportunities, develop and support large-scale projects, and shape the future of creativity. We are committed to making Recraft an essential, daily tool for every designer and setting the industry standard. Our mission is to ensure that creators can fully control their creative process with AI, providing them with innovative tools to turn ideas into reality.

If you’re passionate about pushing the boundaries of AI, we want you on board!

ABOUT THE ROLE

We’re looking for a Principal Product Designer to lead design across our product. You’ll work on complex problems, shape product direction, and help us build high-quality experiences. This is a hands-on role with broad ownership and a high degree of autonomy.

WHAT YOU’LL DO

• Own design for key areas of the product
• Work closely with product and engineering to define problems and shape solutions
• Translate complex requirements into clear, usable product experiences
• Prototype ideas to explore direction, validate decisions, and align the team
• Contribute to product strategy and long-term direction
• Raise the bar for quality through your work and feedback

HOW YOU WORK

• You think in systems and recognize patterns
• You’re comfortable working across ambiguity and defining direction
• You collaborate directly with engineers and understand technical tradeoffs
• You balance speed and quality, knowing when to go deep and when to move forward
• You move quickly from ideas to prototypes, switching between Figma and tools like Cursor and Claude Code as needed

WHAT WE’RE LOOKING FOR

• Experience designing and shipping complex products
• Strong product judgment and the ability to make and defend decisions
• Ability to influence direction and articulate long-term vision
• Clear communication and effective collaboration across disciplines

WHAT WE OFFER

• Competitive salary.
• Opportunities for professional growth and career development.
• A collaborative, AI-powered design environment.
• The chance to work on cutting-edge AI and design innovations.
• Influence in shaping the future of creative technology.
• Full-time, on-site role.
• We’re able to offer Skilled Worker visa sponsorship in the UK for qualified candidates.