Hello! We are looking for an Influence Marketing Team Lead for an iGaming product for gamers (CS2 Case Platform).
Currently, there are 4 products for different GEOs on a common platform.
Responsibilities:
- Manage the influence team and be responsible for the direction's results.
- Conduct regular syncs, monitor workload, work quality, and plan execution.
- Train managers, develop their expertise, and help them grow within the team.
- Build relationships with influencers in global Tier 1 and 2 markets.
- Search for and evaluate creators through YouTube, TikTok, Reels, and other platforms.
- Conduct negotiations, handle pricing, and work with CPA, Fixed, RevShare.
- Plan placements, allocate budgets, and monitor campaign effectiveness.
- Prepare briefs, control creatives, integrations, and placement quality.
- Analyze results, attribution, and key performance metrics.
- Develop a database of influencers, agencies, and partners in global markets.
- Improve team processes and scale working approaches.
Requirements:
- Team Lead / Lead experience in influence marketing for high-risk products.
- Practical experience in managing and developing a team of influence managers.
- Strong people management skills: regular monitoring, feedback, training, and employee development.
- Hands-on approach: willingness to independently search for creators, conduct negotiations, and get involved in operational work.
- Real experience working with global markets, preferably Tier 1 and 2.
- International outreach experience: database search, communication via email and direct contacts.
- Influence budget management of $50k+ per month / volume of 300+ integrations per month.
- Practical experience with YouTube, Reels, TikTok, and Twitch.
- Understanding of key metrics: FTD, CAC, ROAS, LTV, and attribution windows.
- English language proficiency from B2 for independent communication with international partners.
Will be a plus:
- Love for esports, personal gaming experience in CS2 / Dota 2.
- Experience in automating team routines through no-code / low-code / AI.
- Experience working both on the agency side and the product side.
Conditions:
- Direct work with the CMO and the opportunity to influence the direction's development.
- Focus on international markets and scaling global influence marketing.
- Large volume of tests through YouTube, TikTok, Reels, agencies, and direct creators.
- Salary: fixed salary + quarterly bonus.
- Full-time schedule, remote work format.
- 28 days of vacation + paid sick days.
