Marketing Lead, EMEA

Location: London, U.K. (Hybrid) Department: Marketing

At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.

We’re looking for an energetic, results-oriented, and data-driven Marketing Lead, EMEA to drive qualified pipeline growth across our EMEA region. You’ll lead regional demand generation programs that fuel awareness, engagement, and revenue, working hand-in-hand with Sales & Sales Development leadership, Partners, RevOps, Enablement, Brand, Field, and PMM teams.

Your superpower is taking global demand strategy and localizing it for the EMEA market—spearheading regional programs, optimizing the funnel, and ensuring alignment between marketing and sales to deliver measurable business impact. This role is both strategic and hands-on: you’ll think big about the long-term regional growth plan while rolling up your sleeves to execute high-performing, data-informed programs.

About the role:

• Location: London, UK (Hybrid)
  • 1-2 per week in-office
• Full-time
• Permanent
• Our cash compensation amount for this role depends on the cost of labor of the geographic area and career levels at Webflow and will be narrowed during the interview process based on a number of factors, including the candidate’s market location, job related experience, knowledge, qualifications, and skills. This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones.

• Application Information:
  • Application deadline: applications accepted on an ongoing basis until position is closed and filled
  • This posting is for a new position
• Reporting to the Director, Demand Generation

As a Marketing Lead, EMEA, you’ll …

• Own the EMEA Demand Strategy: Build and execute the regional demand generation strategy aligned with Webflow’s global GTM goals, focusing on driving high-quality leads, pipeline, and revenue through a combination of inbound, outbound, and field programming
• Run End-to-End Programs: Develop integrated campaigns across paid media, events, content syndication, email, and ABM channels to reach target audiences and accelerate the funnel
• Partner Cross-Functionally: Collaborate closely with EMEA Sales Leadership, Sales Development, Enablement, RevOps, and Global Marketing to ensure alignment on goals, metrics, and execution
• Optimize the Funnel: Analyze and continuously improve conversion rates throughout the funnel—from MQL to SQL to closed-won. Identify gaps, surface insights, and implement data-driven optimizations
• Localize Global Campaigns: Adapt global programs and messaging for EMEA markets, ensuring cultural and market relevance across key verticals and languages
• Measure What Matters: Monitor performance dashboards, communicate insights and impact regularly to around what’s working, what’s not, and actionable next steps, and maintain a living dashboard of KPIs tied to MQL, SQL, SAO (sales accepted opp), and revenue
• Be a Strategic Growth Partner: Contribute to the broader GTM motion, sharing insights from EMEA to influence global demand strategy and investment decisions
• Think Boldly, Execute Brilliantly: Combine creativity and analytical rigor to identify innovative demand tactics that stand out in the EMEA market
• Enterprise-Grade Execution: Ensure all programs align to enterprise-grade security, compliance, and brand guidelines; maintain polished collateral and messaging
• Experiment & Iterate: Design a rigorous test‑and‑learn roadmap with rapid A/B and multivariate tests; analyze results; iterate and scale winning experiments that improve full-funnel conversion
• Stay on the bleeding edge of Demand, Digital, and AI innovation: scanning the horizon for new tactics, platforms, and tools that can give Webflow a competitive advantage

About you:

Requirements:

• BA/BS degree or equivalent experience
• Bring 7+ years of B2B demand generation experience, ideally in SaaS or technology sectors, with proven success in EMEA markets and complex sales cycles
• Fluency in French, German or another major European language is a plus

You’ll thrive as the Marketing Lead, EMEA if you:

• Are data-driven and analytical, skilled at using CRM, marketing automation, and analytics tools (e.g., Salesforce, Marketo, Tableau, or equivalent)
• Understand B2B funnel metrics (MQL → SAO → SQO) and attribution modeling to inform decision-making
• Are actively running AI experiments and developing a fluency in AI-fueled workflows
• Excel at cross-functional collaboration and communication, working seamlessly with sales, partnerships, marketing, and operations teams
• Communicate with clarity—crafting compelling narratives and translating data into insights that resonate
• Bring a strategic mindset paired with hands-on execution—comfortable designing GTM plans and also getting deep into campaign operations
• Are results-oriented and motivated by measurable impact on pipeline and revenue
• Think globally, act regionally — adapting programs for diverse markets while maintaining brand consistency
• Thrive in a fast-paced, high-growth environment, balancing creativity with process and precision
• Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact.

Our Core Behaviors:

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.