What you'll do:

• Write in-depth, insightful longform content on relevant topics (crypto, finance, investments) and types (comparisons, product review, how-to, and similar), grounded in accurate, verifiable information.
• Write product descriptions for store listings, market data aggregators, etc.
• Ensure accuracy and compliance in anything touching financial claims: work with compliance/legal where needed, avoid promissory or misleading language.
• Create briefs for designers on infographics, illustrations, and other visual content to make text more appealing and easier to digest.
• Develop and improve processes for using the corporate AI to simplify and streamline content production — while keeping a human editorial layer that catches inaccuracies, hallucinated claims, and AI-sounding copy before publication.
• Generate ideas for repurposing and reusing content across different channels and platforms.
• Own the content calendar, and work out suggestions for recurring content-pruning and update procedures based on assets’ performance metrics.
• Analyze existing data on content's business performance to generate new ideas and prioritize what to update, expand, or retire.
• Subtly weave product CTAs into the complex context of a given topic without the text sounding like advertising or a sales brochure.
• Apply content distribution and content marketing know-how to get published assets in front of the right audience beyond organic search.
• Understand and apply the techniques and factors that affect how a content asset is optimized for search and AI applications, so content is easy for both search engines and AI assistants to rank, extract, and cite.
• Maintain and evolve GoMining's editorial voice and content guidelines, and review content from other contributors — freelancers, translators, or other writers — for tone, quality, and consistency.
• Partner with the SEO specialist on keyword and entity targeting, so content briefs stay aligned with the broader search and AI-visibility strategy.