Team Lead Marketing Central Europe (m/f/d)

International teams distributed worldwide, flat hierarchies, and an open corporate culture that invites co-creation await you. Mobile work and flexible working hours are our daily routine. Would you like to become part of an innovative company whose solutions digitize everyday work life in a wide variety of industries? Then join our team! As Head of Marketing Central Europe (m/f/d), you will significantly shape our presence in the DACH region as well as in Eastern Europe. Your focus will be on driving effective marketing initiatives and developing both partner and direct business – while building a strong, motivated regional team. You will work closely with key stakeholders to ensure our marketing aligns with company goals and further strengthens DocuWare's market leadership. Your Tasks: You develop and implement comprehensive marketing plans tailored to the needs of the Central region and aligned with global and regional priorities. You increase awareness and demand for DocuWare, enabling sales departments and partners to achieve ambitious goals through targeted campaigns and initiatives. You lead demand generation, partner marketing, and campaign strategy development processes that support the entire customer journey. You regularly evaluate and optimize marketing activities to maximize their impact, efficiency, and ROI. You identify market trends and translate them into actionable strategies that contribute to short-term and long-term business success. You localize global marketing content and campaigns, as well as develop materials that make an impact in the Central region markets. You ensure consistent positioning and engagement across all online and offline channels for optimal target audience reach. You foster close collaboration with Sales, Partner Management, and Corporate Marketing departments for seamless execution and the best possible coordination. You inspire and manage your team, providing clear direction, support, development opportunities, and motivation for continuous improvement. You regularly track and report on campaign and team performance to ensure data-driven decision-making and further optimization.

Experience in B2B marketing – ideally in software, technology, or a similarly dynamic industry, as well as proven experience in leading and inspiring marketing teams. A university degree in economics, marketing, or a related field, or equivalent relevant work experience. Deep practical knowledge in digital marketing and performance marketing, including content creation, webinars, and the development of marketing materials. Experience in translating strategic goals into effective, actionable projects and campaigns – especially in complex partner business models. Strong project management skills and confidence in using tools such as Jira, HubSpot, MS Dynamics, Power BI, SEO platforms, and AI-based solutions to enhance efficiency and results. Ability to prioritize, manage multiple tasks simultaneously, and focus on KPIs and outcomes. A strong problem-solving orientation, resilience in a dynamic environment, and an optimistic "can-do" attitude. Team spirit and clearly defined communication skills to ensure seamless interdepartmental and intercultural collaboration. Fluency in German and English, which will round off your profile.

There are many good reasons to start at DocuWare – our corporate culture is just one of them. As part of the DocuWare team, you will benefit from many advantages: International teams distributed worldwide: You will find us in Germering, New York, Sofia, and many other locations. Flexible location and working hours: You work remotely or in our modern and well-equipped office – you flexibly manage your working hours. Individual development: After intensive training, you will regularly participate in individually tailored advanced training courses (including conferences, internal team-building events). Well-deserved rest: In addition to 35 days of vacation per year, we offer a wide range of sports and massage services, table football, and a relaxation area. Focus on mental health: Through our Employee Assistance Program, you receive free and confidential access to services and support for your well-being and stress management at any time. Healthy eating: Together we enjoy Fairtrade coffee with organic milk or oat drink, snacks, and fresh fruit – all free of charge – as well as subsidized lunches from the Foodji fridge. Free lunch on Tuesdays: Every Wednesday, a free, varied lunch awaits you. Easy accessibility by all means of transport: Arrive at the office by rental e-bike (Jobrad), by S-Bahn (suburban train), or via the A96/A99 motorways (your e-car can be charged free of charge on-site). Team spirit: Regular employee events – virtual or in-person – ensure cohesion. Sustainability and social responsibility: DocuWare stands for paperless work and supports non-profit organizations and local sports clubs. You care about the future, and we support you: DocuWare subsidizes your company pension plan. Stable workplace: In our long-established and continuously growing company, you will receive an unlimited permanent employment contract. Unique benefits: Choose one of three great options (Bonago, E-Gym, or Deutschlandticket subsidy) according to your needs. We always use the latest technologies: Find out more on Stackshare. Up to 30 days of work abroad: Gain international experience and broaden your horizons. Family first: Priority registration in our selected daycare center in Germering (no guarantee). Buddy Program: You will receive a mentor (Buddy) who will make your start easier and support you in your first weeks at DocuWare. For even more insights, take a look at us on Instagram! Anja Krüling Specialist Recruiting & Employer Branding