Marketing Lead

Company: Metica Employment type: Full-time

At Metica, marketing is the engine that turns industry credibility into qualified pipeline – and pipeline into closed revenue. As Head of Marketing, your goal is singular: inbound pipeline and event-driven revenue. You'll own how Metica shows up in mobile gaming and ad-tech, and you'll be measured on the deals that come back through the door.

Turkey or Vietnam is strongly preferred for this role, given the regional density of mobile gaming and where a large share of our pipeline lives – London is also an option.

Expect frequent travel to key industry events: MAU (Vegas), Pocket Gamer Connects, Gamescom, and regional events in Istanbul, Ho Chi Minh City, Seoul and San Francisco.

You Will

• Carry a quota on marketing-sourced pipeline and closed revenue from inbound, events and partner-led co-marketing.
• Define Metica's marketing strategy – how we position SmartFloors, UA Funding and the broader Uplift suite, and set our narrative, audience priorities and channel mix.
• Own the website and content as conversion engines end to end – messaging, conversion paths, case studies and SEO.
• Build agentic marketing infrastructure – AI-powered systems for prospect enrichment, content pipelines, attribution, event follow-up and inbound qualification.
• Pick the events that matter and run the full playbook – pre-event outbound, on-site meetings, post-event nurture – hands-on at booth, dinner and side-event level.
• Equip BD with materials and sequences that close faster, build co-marketing motions with ecosystem partners, run ABM plays for Tier-1 targets, and make Metica the name that comes up when mobile ad monetisation gets discussed.

You Need

• The "Operator-Strategist" hybrid – you write the strategy deck on Monday and ship the landing page on Wednesday; a builder, not a manager, hands-on for the next 12-18 months.
• Mobile gaming & ad-tech native – you know what bid floors do, how studios think about ROAS and ARPDAU, and can hold your own with a Head of Ad Monetization.
• Sales-adjacent DNA and AI-native – you think in pipeline and closed-won rather than impressions and MQLs, and you've already rebuilt parts of your own workflow around LLMs and agents.
• 5+ years in B2B marketing within mobile gaming, ad-tech or adjacent SaaS, with 2+ years owning a revenue or pipeline number, and a track record building demand generation from a small base (ideally at a Series A/B startup).
• Hands-on experience shipping website, content and event programs yourself – not just briefing agencies – with strong analytical skills to read an attribution dashboard, spot the leaks, and fix them.
• Based in Turkey or Vietnam is a significant plus.

About Metica

Metica is an AI-native growth platform built for mobile game studios. We help teams turn player-level data into smarter decisions across in-game monetisation, personalisation and user acquisition. Our technology works alongside existing game and ad-tech infrastructure to improve player value and advertising revenue without compromising the player experience. We partner with ambitious studios to help their games grow more efficiently and sustainably.