About the position:
We are seeking a highly experienced and detail-oriented Senior Marketing Analyst to lead our marketing analytics initiatives. The ideal candidate will possess exceptional analytical skills, problem-solving abilities, and a strong desire to foster growth in the digital industry. This role is well-suited for an individual who is passionate about data and is eager to guide clients in making informed decisions based on marketing.
Responsibilities:
- Lead strategic planning and execution of marketing analytics initiatives, providing data-driven insights to optimize digital marketing campaigns across various channels (paid search, paid social, email, etc.)
- Own the analysis and monitoring of media metrics to assess campaign effectiveness, proactively developing hypotheses to improve performance and support conversion rate optimization efforts
- Work closely with cross-functional teams to define business objectives and align marketing strategies with measurable KPIs, focusing on improving conversion rates and optimizing customer acquisition costs (CAC)
- Lead the execution of conversion rate optimization (CRO) strategies, including A/B testing and user experience enhancements, to maximize campaign ROAS
- Collaborate with marketing teams to analyze, and optimize custom reports and dashboards that communicate key insights, performance metrics, and campaign results
- Provide strategic recommendations to improve digital marketing efforts based on data insights, industry best practices, and evolving trends
- Stay at the forefront of digital marketing trends, tools, and technologies, and continually refine processes to improve marketing outcomes
- Manage, mentor, and guide junior and middle analysts, helping them develop skills and providing support for their professional growth
Requirements:
- 3-5+ years of experience in digital marketing analytics, including strategic planning, conversion rate optimization, and media performance analysis
- Proven experience in analyzing and optimizing campaigns across multiple channels (paid search, social media, email marketing, etc.) to drive conversion and revenue growth
- Expertise in tools such as Google Analytics, Google Tag Manager, Google Ads, Facebook Ads, Data Studio or other data visualization platforms
- Strong knowledge of conversion rate optimization (CRO), A/B testing, and data-driven decision-making processes
- Exceptional analytical and strategic thinking skills, with the ability to derive actionable insights from complex data sets and apply them to improve campaign performance
- Advanced proficiency in Excel, SQL, or other data analysis tools; familiarity with statistical software (Python, R) is a plus
- Excellent verbal and written communication skills, with the ability to present complex data insights to both technical and non-technical stakeholders
- Proficient in written and spoken English (minimum B2 level)
- Experience in leading teams, with strong project management skills to ensure timely and successful execution of marketing initiatives
We are always keen to connect and work with new talent.
Send Resume
Why join VIDEN Growth?
- Work from our office or fully remote – your call, no one’s checking which you pick
- A flexible schedule – core hours 11 AM to 7 PM, no 9 AM alarms, no rush-hour commute
- 19 business days of paid vacation, plus sick days that don’t eat into them
- All Sports membership and full medical coverage once your trial’s done – because burnout isn’t a badge of honor here
- A modern, driven team – all active and hands-on, not bureaucratic
- Clients on the US eCommerce market, not local test projects
- 3 months of paid onboarding – real time to ramp up, not sink-or-swim
- Paid English courses to keep leveling up your language skills
- Team-buildings and workshops people actually want to show up to
Contact: info@videnglobe.com
