Responsibilities:**

• Develop a full cycle of creative concepts for B2B and B2C campaigns, brand initiatives, special projects, and corporate merchandise, ensuring they are based on audience insights and market trends.
• Research and analyze consumer behavior, industry trends, and product specifics to create relevant and effective creative solutions.
• Transform key product value propositions into relevant concepts and messages that reflect user needs and differentiate Kaspersky Lab from competitors.
• Collaborate closely with other teams to gain a deep understanding of the product ecosystem, target audiences, and business goals, turning complex technical features into engaging messages.
• Create high-quality copywriting texts — from high-level slogans to key visual elements and communication platforms, ensuring brand consistency and the correct tone of voice.
• Provide creative direction and feedback on materials created by other team members to enhance the quality of creative proposals.
• Generate lead generation content (blog posts, expert articles, ebooks, white papers, etc.).
• In collaboration with the copywriter team lead and other internal or external teams, ensure that the created content is technically accurate and complies with legal requirements.

We expect from our new colleague:

• Higher education, preferably in marketing, journalism, or design.
• Minimum of 5 years in a creative role, preferably at a creative agency.
• Minimum of 2 years in a senior position, preferably at a creative agency.
• Experience in creative copywriting for B2B and B2C markets. Ability to adapt tone and messaging for both complex business products and mass audiences.
• Relevant experience in the technology sector (IT / cybersecurity) will be an advantage.
• Fluent English (written and spoken) is required. (B2-C1)
• A personal portfolio.
• Understanding of the creative development process.
• Ability to create advertising campaigns from scratch (insight → idea → execution).
• Proven experience working in a fast-paced environment with multiple tight deadlines.
• A wide range of writing styles and flexibility in generating creative ideas.
• Analytical thinking, ability to request additional information, conduct research, and find the right approach. Problem-solving orientation.
• Ability to adhere to corporate/agreed tone of voice, styles, and standards.

Will be a plus:

• Experience in design (using AI or other tools) for creating visual mockups.
• Presentation skills and the ability to defend your ideas.
• Ability to assign tasks to designers and work in a team.

We Offer

Benefits Package

Voluntary medical insurance and life insurance (including for children) from the first month.

Mobile communication reimbursement.

Training: meetups, conferences, certifications, foreign languages, skill development courses.

Monthly meal allowance.

Interesting Work

A team of recognized experts.

Large-scale projects and international products.

Modern technologies.

Expansion of technical horizons.

Comfortable Environment

2 gyms and a sauna directly in the office.

Our own restaurant and bar.

Doctor and massage services in the office.

Relocation program for candidates from regions to HQ.

Still have questions?

How to get a job at Kaspersky Lab?

To do this, you need to successfully complete several steps:

• Find a vacancy that matches your experience and interests.
• Apply for the vacancy and attach your resume.
• If your resume is suitable, undergo an interview with a recruitment specialist and the head of the department where this vacancy is open.
• Receive an official job offer.

I applied for a vacancy. What are the next steps?

Due to the large number of applications, we sometimes need a little more time to review them. We appreciate your interest in working at Kaspersky Lab, so we try to respond as soon as decisions are made.

If your profile interests us, our recruiters will contact you to arrange a phone interview and tell you about the next steps.

How can I know if the vacancy I applied for is closed?

As a rule, vacancies posted on the career portal are open and actively being filled. If you cannot find a vacancy that was previously on the portal, it means it has already been closed or no longer exists.

Is there assistance for people relocating from other cities?

Yes, we have a relocation program under which, when moving,

a new employee from other cities in the Russian Federation and Customs Union countries will receive:

• Reimbursement for air or train tickets to Moscow, St. Petersburg, Novosibirsk, or Vladivostok for the employee and two close relatives (spouse + child);
• 1 week of hotel accommodation at the company's expense;
• A relocation bonus;
• Reimbursement for realtor services.

Do you consider applications from citizens of other countries?

Yes, foreign citizens work at Kaspersky Lab, and the hiring process for such employees is carried out in accordance with the migration legislation of the Russian Federation. Foreign citizens become our employees if they have documents such as a work permit, patent, as well as other documents that allow them to work in the territory of the Russian Federation.