We are looking for a Product Marketing Manager to drive product awareness, customer acquisition, and business growth in global markets.
Responsibilities
- Support the development of product positioning, value propositions, and messaging for target audiences.
- Develop and adapt product marketing materials for various audiences and channels.
- Support the creation of presentations, customer stories, technical documentation, white papers, and other marketing collateral.
- Support the promotion of research, industry analyst relations, and thought leadership content.
- Participate in the development and optimization of the customer journey across different stages of the sales funnel.
- Collect and analyze information about customers, partners, markets, and competitors to support marketing initiatives.
- Support the planning and execution of product launches, updates, and strategic initiatives.
- Collaborate with product management, sales, and regional teams to ensure alignment of product priorities and business objectives.
- Support the implementation of marketing programs and campaigns in global markets.
- Coordinate the development of marketing materials with internal stakeholders and external agencies.
- Collaborate with regional teams to localize and adapt marketing initiatives to local market needs.
Sales and Partner Enablement
- Develop and adapt collateral for sales teams and partners.
- Create tools and resources that help internal and external stakeholders effectively communicate product value.
- Support training initiatives, workshops, webinars, and other events.
- Gather feedback from sales teams and partners and continuously improve marketing materials according to business needs.
Cross-Functional Initiatives
- Closely collaborate with product management, sales, business development, marketing, PR, and other stakeholders.
- Support strategic cross-functional projects, technology partnerships, and business initiatives.
- Participate in special projects that support company-wide business goals and uncover growth opportunities.
Requirements
- More than 3 years of experience in product marketing, B2B marketing, or related roles.
- Experience supporting go-to-market activities, product launches, and marketing efforts.
- Strong content development and storytelling skills.
- Ability to translate complex product capabilities into clear customer value.
- Experience working with cross-functional and international teams.
- Strong project management and stakeholder management skills.
- Analytical mindset and ability to work with performance metrics.
- Fluent written and spoken English (C1).
Will be a plus
- Experience with partner ecosystems and partner programs.
- Experience in technology, software, cybersecurity, or enterprise B2B environments.
- Experience developing sales or partner enablement materials.
- Knowledge of regional marketing and localization processes.
