Product Marketing Manager

We are looking for a Product Marketing Manager to drive product awareness, customer acquisition, and business growth in global markets.

Responsibilities

• Support the development of product positioning, value propositions, and messaging for target audiences.
• Develop and adapt product marketing materials for various audiences and channels.
• Support the creation of presentations, customer stories, technical documents, reports, and other marketing collateral.
• Support the promotion of research, industry analyst materials, and thought leadership content.
• Participate in the development and optimization of the customer journey at different sales stages.
• Gather and analyze information about customers, partners, the market, and competitors to support marketing initiatives.
• Support the planning and execution of go-to-market events, updates, and strategic initiatives.
• Collaborate with product management, sales departments, and regional teams to ensure alignment of product priorities and business goals.
• Support the implementation of marketing programs and campaigns in global markets.
• Coordinate the development of marketing materials with internal stakeholders and external agencies.
• Collaborate with regional teams to localize and adapt marketing initiatives to the needs of the local market.

Sales and Partner Enablement

• Develop and adapt informational materials for sales departments and partners.
• Create tools and resources to help internal and external stakeholders effectively communicate product value.
• Support training initiatives, seminars, webinars, and other events.
• Collect feedback from sales departments and partners and continuously improve marketing materials in accordance with business needs.

Cross-functional Initiatives

• Collaborate closely with product management, sales, business development, marketing, PR, and other stakeholders.
• Support strategic cross-functional projects, technology partnerships, and business initiatives.
• Participate in special projects that support the overall company's business objectives and open up growth opportunities.

Requirements

• Over 3 years of experience in product marketing, B2B marketing, or related roles.
• Experience supporting go-to-market events, product launches, and marketing activities.
• Strong content development and storytelling skills.
• Ability to translate complex product capabilities into clear customer value.
• Experience working with cross-functional and international teams.
• Strong project management and stakeholder engagement skills.
• Analytical mindset and ability to work with performance metrics.
• Fluent written and spoken English (C1).

Will be a plus

• Experience with partner ecosystems and partner programs.
• Experience in technology, software, cybersecurity, or enterprise B2B environments.
• Experience developing materials to support sales or partners.
• Knowledge of regional marketing and localization processes.