Product Marketing Manager
We are looking for a Product Marketing Manager to drive product awareness, customer acquisition, and business growth in global markets.
Responsibilities
- Support the development of product positioning, value propositions, and messaging for target audiences.
- Develop and adapt product marketing materials for various audiences and channels.
- Support the creation of presentations, customer stories, technical documents, reports, and other marketing materials.
- Support the promotion of research, industry analysis, and thought leadership content.
- Participate in the development and optimization of the customer journey at different sales stages.
- Collect and analyze information about customers, partners, the market, and competitors to support marketing initiatives.
- Support the planning and execution of product launches, updates, and strategic initiatives.
- Collaborate with product management, sales departments, and regional teams to ensure alignment of product priorities and business goals.
- Support the implementation of marketing programs and campaigns in global markets.
- Coordinate the development of marketing materials with internal stakeholders and external agencies.
- Collaborate with regional teams to localize and adapt marketing initiatives to local market needs.
Sales and Partner Enablement
- Develop and adapt informational materials for sales departments and partners.
- Create tools and resources that help internal and external stakeholders effectively communicate product value.
- Support training initiatives, workshops, webinars, and other events.
- Collect feedback from sales departments and partners and continuously improve marketing materials according to business needs.
Cross-Functional Initiatives
- Close collaboration with product management, sales, business development, marketing, PR, and other stakeholders.
- Support strategic cross-functional projects, technology partnerships, and business initiatives.
- Participate in special projects that support the company's overall business goals and unlock growth opportunities.
Requirements
- More than 3 years of experience in product marketing, B2B marketing, or related roles.
- Experience supporting go-to-market activities, product launches, and marketing campaigns.
- Developed content development and storytelling skills.
- Ability to translate complex product capabilities into clear customer value.
- Experience working with cross-functional and international teams.
- Strong project management and stakeholder engagement skills.
- Analytical mindset and ability to work with performance metrics.
- Fluent written and spoken English (C1).
Bonus Points
- Experience with partner ecosystems and partner programs.
- Experience in technology, software, cybersecurity, or corporate B2B environments.
- Experience developing materials for sales or partner enablement.
- Knowledge of regional marketing and localization processes.