Product Marketing Manager B2B
The B2B Marketing team is looking for an energetic, talented marketer ready to develop unique and large-scale advertising campaigns. In this role, you will closely collaborate with product managers, marketers, analysts, and external and internal contractors for media, creative, and events. If you already have marketing experience, are ready for new challenges, aim to demonstrate and develop your professional skills, and are looking for opportunities for career and professional growth – this is your chance.
Responsibilities
- Develop a go-to-market approach for launching and developing B2B products
- Develop and launch 360 advertising campaigns (TV, OOH, Radio, Digital, special projects): write briefs for creative and media agencies, develop creative ideas, produce creative materials, develop a media plan, place materials in media channels
- Develop positioning and key propositions for B2B clients
- Develop and implement event activities: from concept and CJM to holding a series of events
- Coordinate internal and external contractors in the process of launching and conducting advertising campaigns, special projects
- Coordinate the marketing budget within the responsibility area of your direction
- Evaluate the effectiveness of advertising activities
- Search for and launch new, unconventional promotion tools.
Requirements
- Higher education in marketing, economics, or management
- 5+ years of experience in communications
- 3+ years of experience in product marketing and launching advertising campaigns (including TV)
- Creativity: knowledge of creative assessment metrics, experience working with creative agencies
- Knowledge of media tools and methods for evaluating their effectiveness
- Excellent command of PowerPoint and Excel, ability to structure thoughts well and communicate them clearly
- Event organization experience
- Skills in working with AI tools and understanding their role in marketing today
- Experience with marketing budgets, estimate analysis.
Conditions
- Comfortable modern office near Kutuzovskaya metro station (office work mode)
- Corporate gym and recreation areas
- Sber's unique training system for professional and career development
- Adaptation program and supervisor support at the start
- Extended VHI (Voluntary Health Insurance) and preferential insurance for family members
- Flexible discount on mortgage loans, equal to 1/3 of the Central Bank's key rate
- Prime subscription with the ability to share with three close contacts
- Reward for recommending friends to the Sber team
- Corporate pension program.
