Product Marketing Manager

Department: Marketing and PR Specialization: Product Marketing Remote from 220,000 ₽ From 3 to 5 years

We are looking for a Product Marketing Manager for Tochka Bank. We are building an online bank and an ecosystem of services for businesses. Our team has over 6,000 employees, and our services are used by over 800,000 clients.

You will manage the growth of the seller segment through product marketing: from offers and positioning to influencing revenue, LTV, and cross-selling.

About the Team

We set the tone not only in the product market but also in advertising: our videos get over 50 million views. Currently, we handle almost all tasks in-house: the team includes PR specialists, designers, producers, content makers, creative copywriters, and other specialists. We also work with the best Russian advertising agencies and studios to create strong and effective projects.

What You'll Do

• Formulate and test unique selling propositions (USPs).
• Analyze the market, competitors, and product position.
• Research the target audience, collect feedback, and transfer insights to the team for product improvement.
• Create and implement annual promotion strategies.
• Set up the process for acquiring new clients online.
• Build acquisition funnels from informational and advertising traffic.
• Develop marketing products and campaigns to attract clients.
• Set up cross-marketing: work with the product base within the vertical and with the Tochka Bank base.
• Build partnerships with internal teams and external contractors.

How We Work

• We set the tone in the market. Our advertising creatives win awards at international and Russian festivals. We love creating what no one has done before.
• We build a strong community. Marketers and creative specialists unite in a community to share experiences and grow faster in grade and salary.
• We build a strong brand. We develop brand platforms, come up with special projects, do podcast integrations, and collaborations. We create things that inspire.
• We remain free. We don't have traditional bosses to approve every decision. It's up to you to decide how to make the brand memorable.

You're a Good Fit If You

• Have B2B experience of 3+ years, especially with the small and medium-sized business segment.
• Know how to attract an audience and evaluate channel effectiveness.
• Have experience with various types of research.
• Know how to work with SEO, media planning, lead generation, and online/offline tools.
• Understand three types of metrics: brand, performance, and product metrics.

What Awaits You at Tochka Bank

• Official salary from 220,000 ₽. This is the amount before tax.
• Five-day work week with a flexible start and end to the day.
• Remote work or any Tochka office in our service cities. Our offices are well-designed open spaces with comfortable workstations and relaxation areas. You can choose where to work – coming to the office is not mandatory.
• Necessary equipment for work.
• Free training: conferences, meetups, hackathons, and courses at the company's expense. Library and online course platform.
• Comfort not only at work but also in life. After the probation period: Voluntary Medical Insurance (DMS) with dental care, psychologist services, health check-ups, and 4 additional days off per year.
• Partner bonuses: Skillbox, Skyeng, Yandex Praktikum, Yasno, and others.
• Online employee portal where you can order equipment, request certificates, or schedule vacation/time off.
• Active corporate life: movie screenings, sports marathons, and corporate parties.