Responsibilities:

• Development of an annual BTL events plan to promote products/services, as well as to strengthen loyalty of existing clients
• Control of event plan execution: propose new engaging event formats
• Ideas for their execution: be responsible for the quality of event implementation, generate reports on the results of past events with conclusions for future periods
• Participation in the development of concepts, selection of speakers, design of invitations, tracking of current market ideas, competitor analysis
• Budget formation and tracking of its execution
• Building effective interaction with business units (product teams) regarding the provision of the entire necessary pool of marketing support to achieve set business KPIs
• Ensuring interaction with internal marketing departments

Requirements:

• Higher education in the fields of: economics, finance, marketing and advertising, sociology
• Experience in conducting BTL events is important
• Work experience: at least 5 years (banking sector experience is not mandatory)