Director of Marketing Activities for the KIB Segment at VTB
VTB is seeking a Director of Marketing Activities for the KIB Segment.
Responsibilities:
- Development of an annual BTL events plan to promote products/services, as well as to strengthen loyalty of existing clients
- Control of event plan execution: propose new engaging event formats
- Ideas for their execution: be responsible for the quality of event implementation, generate reports on the results of past events with conclusions for future periods
- Participation in the development of concepts, selection of speakers, design of invitations, tracking of current market ideas, competitor analysis
- Budget formation and tracking of its execution
- Building effective interaction with business units (product teams) regarding the provision of the entire necessary pool of marketing support to achieve set business KPIs
- Ensuring interaction with internal marketing departments
Requirements:
- Higher education in the fields of: economics, finance, marketing and advertising, sociology
- Experience in conducting BTL events is important
- Work experience: at least 5 years (banking sector experience is not mandatory)
