Responsibilities:

• Planning and execution of advertising campaigns (TTL)
• Interaction with agencies and suppliers for the purchase of advertising inventory
• Analysis of campaign effectiveness, development of proposals for optimizing the media mix
• Organization of development, approval, and production of advertising and informational materials
• Organization of development and production of printed and souvenir products
• Organization of the bank's participation in major image events (stand design and construction, multimedia production, provision and logistics)
• Organization and provision of BTL activities in the regions of presence
• Participation in the organization of own client events (concept development, technical support)

Requirements:

At least 5 years of experience in a similar position in the financial sector

Primary or additional education in marketing and communications

Experience in planning and conducting omnichannel federal advertising campaigns

Experience in organizing the purchase of advertising inventory both through agencies and under direct contracts with suppliers

Deep understanding of performance metrics, forecasting, and analysis of placement effectiveness in key communication channels

Knowledge of the advertising agency and operator landscape

Experience in organizing the development of advertising products in-house and with the involvement of agencies (bidding, briefing, creative concept, layout preparation, air delivery)

Experience in organizing the production of printed and souvenir products, understanding of production technologies and specifics

Conditions:

• Office - m. Sportivnaya/Frunzenskaya/Luzhniki, Usacheva St. 24.
• Employment according to the Labor Code of the Russian Federation.
• Work schedule 5/2: Mon - Thu from 9:00 to 18:00, Fri from 9:00 to 16:45, Sat, Sun – days off.
• Extended social package.