Marketing Director (Bank)
Stavr Bank PJSC is the largest regional bank in Stavropol, successfully operating for over 26 years. Currently, the bank has:
- 23 offices,
- over 160,000 clients,
- 159 ATMs,
- over 500 salary projects,
- 30,000 bank cardholders.
In connection with active growth and business scaling, we are looking for a Marketing Director to develop and implement a marketing strategy to increase market share, attract clients, and strengthen the brand.
Responsibilities:
- Formation and implementation of the bank's marketing strategy;
- Brand and reputation management;
- Management of the bank product portfolio (B2C / B2B) and product lifecycle;
- Development of a strategy for launching new products to the market (Go-To-Market);
- Digital marketing (SEO, SEM, SMM, programmatic, CPA);
- Customer Journey Mapping (CJM), audience segmentation, customer lifecycle management;
- Performance marketing and analytics: setting up end-to-end analytics and monitoring channel effectiveness, funnel optimization;
- Development of digital channels: mobile application, internet banking;
- Market and competitive environment monitoring, tariff policy analysis.
Our candidate has:
- At least 4 years of experience in B2B marketing (advantage – financial organizations, consulting companies, rebranding projects);
- Participation in rebranding/repositioning projects;
- Knowledge of English at level B2 or higher will be a plus;
- Understanding of the process of launching financial products to the market + knowledge of legislative restrictions in advertising financial services;
- Experience in conducting analytical analysis of products for the purpose of their pricing;
- Experience in brand and reputation management;
- Experience working with large marketing budgets.
We offer:
- Work in a dynamically developing financial and industrial holding;
- Full compliance with the Labor Code of the Russian Federation, official employment;
- Competitive salary;
- Extended VHI package (possibility of insuring relatives), including dentistry, from the 1st working day;
- Corporate discounts on sports and travel;
- Fruit Wednesdays in the office;
- Opportunities for professional and career growth and development;
- A professional and friendly team of strong experts in their field.
