Digital Marketing and Client Growth Manager (Growth Marketing Manager) VTB Privilege

Responsibilities:

• Development and implementation of a digital client acquisition strategy for Premium and Private Banking;
• Management of paid digital acquisition channels;
• Development of performance marketing, CPA mechanisms, and partner acquisition channels;
• Management of SEO and ORM areas;
• Participation in the launch of media campaigns, special projects, and digital activations;
• Setting tasks for agencies and contractors and controlling the quality of work and adherence to deadlines;
• Monitoring the effectiveness of placements and advertising campaigns;
• Regular optimization of channels and contractors;
• Analysis and development of customer journeys;
• Identification and elimination of bottlenecks in funnels;
• Increasing conversion at all stages of client acquisition;
• Formation and defense of initiatives to improve digital storefronts and customer scenarios;
• Setting tasks for development teams, streams, and executor teams regarding CRM and marketing communications;
• Collaboration with analysts on setting up end-to-end analytics;
• Analysis of the effectiveness of advertising campaigns, acquisition, and sales funnels;
• Formation of growth hypotheses and monitoring the results of implementation;
• Development of the Premium and Private Banking referral program and formation of its economics;
• Building customer acquisition scenarios through recommendations;
• Scaling the channel to become one of the key sources of new clients in the segment.

Requirements:

• At least 3 years of experience in digital marketing, performance marketing, or growth direction;
• Understanding of web analytics, digital funnels, principles of SEO, CPA, performance, and media placements;
• Skills in working with data and making decisions based on analytics;
• Experience in developing digital products, customer journeys, or referral programs (as an advantage).