What you will do:
- Increase online product sales to meet the sales business plan (mobile operator);
- Conduct business planning, budgeting, and manage sales costs in the online channel;
- Discuss traffic acquisition strategy: SEO optimization, contextual advertising, social media, retargeting, CPA partners, bank resources, email marketing, etc.;
- Formulate and implement a development strategy for the bank's online resources to increase website conversion, application services, and internal funnel;
- Evaluate the effectiveness of CPA, CPC, CPM placements, ROI, LTV;
- Initiate tasks and describe business requirements for developing website functionality and application services, form and prioritize backlogs for scrum teams for the development of the Bank's online resources;
- Initiate customer research, develop proposals for optimizing the online sales process based on the results;
- Monitor the market, key trends, competitors, analyze best practices, tools, and customer online sales paths;
- Conduct activities to optimize the sales funnel (external and internal) in the online channel;
- Work within product streams, adhere to the established scrum methodology;
- Control document flow and timely closing of reporting periods, as well as payment of invoices;
- Order creatives and ensure their relevance and timely update in online advertising and on the Bank's website;
- Conduct tests and experiments, evaluate results, and implement successful cases;
- Issue detailed channel reports, form requirements for internal and external reporting;
- Analyze application sources for each channel and advertising campaign, propose and implement measures for their development and optimization to increase sales.
Our requirements for candidates:
- Higher education (economics/technical/marketing);
- Advanced proficiency in Excel: formulas, filters, slices, pivot tables, OLAP cubes. Power Query, Power Pivot will be an advantage;
- Basic SQL knowledge and experience with databases will be an advantage;
- Understanding of web analytics basics. Experience with Yandex.Metrica or willingness to learn quickly independently;
- Ability/desire to work with the bank's sales funnel: identify patterns, key loss stages, find growth points;
- Ability to structure information and articulate results clearly;
- Systemic approach, stress resistance, multitasking;
- Experience working with cross-functional teams, hypothesis testing experience, understanding of internet marketing channels will be an advantage.
What we offer:
- Stable and transparent income: salary is discussed based on interview results;
- Five-day work week, hybrid work schedule;
- Career growth: you will understand what needs to be done to move to the next level;
- Sense of camaraderie: we have a friendly atmosphere and a team of top professionals ready to share their expertise with you;
- Care for your health: a voluntary medical insurance program that includes dentistry and service at the best clinics in the city, discounts on fitness club memberships, informal sports communities;
- Opportunities for diverse leisure activities: discounts on services from travel agencies, food products, restaurants and bars, shops and beauty salons;
- Convenient workplace: our modern office is located in the banking cluster near Technopark metro station, a 3-minute walk away. There is a wide selection of cafes and restaurants nearby where you can have diverse lunches with colleagues, change your environment, and "recharge".
