What you will do:
- Launch marketing campaigns and A/B tests in close conjunction with the CRM system, promoting credit products to increase sales share through digital channels;
- Conduct customer journey research, design optimal CJMs for each credit product, customer segment, and selected promotion channel;
- Formulate hypotheses and test them using various tools: launching pilot projects, data analytics, research methodologies;
- Develop and implement innovative processes that increase sales in digital channels, creating new growth opportunities and strengthening the company's market position;
- Manage projects within the direction, meticulously plan and control expenses and revenues, ensuring their balance and efficiency;
- Create text and schematic descriptions of business processes, tasks, and marketing campaigns, and record all changes, making them understandable and accessible to all participants;
- Conduct in-depth market and competitor analysis, identify trends, and use the acquired insights to optimize and improve processes;
- Participate in the creation of regulatory documentation, develop user instructions, conduct training sessions, and test new processes, ensuring their correctness and ease of use;
- Perform diagnostics and analytical assessment of marketing campaign launch processes, increasing their efficiency and effectiveness;
- Formulate and maintain reporting for the direction and key processes, providing management with complete and timely information for decision-making;
- Lead a team of experts, inspire them to achieve high results, coordinate collaborative work, and foster the professional growth of each employee.
Our requirements for candidates:
- Higher education;
- Experience in digital personalized promotion;
- Successful cases in increasing sales through personalized product promotion;
- Proven successful cases of improving conversion in the sales funnel, sales funnel management skills;
- Experience in launching CRM campaigns;
- Experience in implementing AI in CRM processes is desirable;
- Strong leadership and organizational skills;
- Management experience is mandatory (managing direct reports and cross-functional teams in large project implementation);
- High communication skills;
- Strong analytical skills, experience in organizing an analytics team for reporting;
- Experience in conducting customer research and A/B testing;
- Skills in describing business processes, drafting technical specifications;
- Presentation skills.
What we offer:
- Stable and transparent income: salary amount is discussed after the interview;
- Possibility of a hybrid work schedule;
- Career growth: you will understand what needs to be done to move to the next level;
- Sense of camaraderie: we have a friendly atmosphere and a team of the best professionals who are ready to share their expertise with you;
- Care for your health: voluntary medical insurance program including dentistry and service in the best clinics in the city, discounts on fitness club memberships, informal sports communities;
- Opportunities for diverse leisure activities: discounts on services from travel agencies, food products, in restaurants and bars, in shops and beauty salons.
