What you will be doing:
- Launching marketing campaigns and A/B tests in close conjunction with the CRM system, promoting credit products to increase sales share through digital channels;
- Conducting customer journey research, designing optimal CJMs for each credit product, customer segment, and chosen promotion channel;
- Forming hypotheses and testing them using various tools: launching pilot projects, data analytics, research methodologies;
- Developing and implementing innovative processes to increase sales in digital channels — creating new growth opportunities and strengthening the company's market position;
- Managing projects within the area, meticulously planning and controlling expenses and revenues, ensuring their balance and efficiency;
- Compiling textual and schematic descriptions of business processes, tasks, and marketing campaigns, as well as documenting all changes, making them understandable and accessible to all participants;
- Conducting in-depth market and competitor analysis, identifying trends, and using the insights gained to optimize and improve processes;
- Participating in the creation of regulatory documentation, developing user instructions, conducting training sessions, and testing new processes, ensuring their correctness and ease of use;
- Performing diagnostics and analytical assessment of marketing campaign launch processes, increasing their efficiency and effectiveness;
- Forming and maintaining reporting for the area and key processes, providing management with complete and timely information for decision-making;
- Leading a team of experts, inspiring them to achieve high results, coordinating joint work, and promoting the professional growth of each employee.
Our requirements for candidates:
- Higher education;
- Experience in digital personalized promotion;
- Successful cases of increasing sales through personalized product promotion;
- Proven successful cases of improving conversion in the sales funnel, sales funnel management skills;
- Experience in launching CRM campaigns;
- Experience in implementing AI into CRM processes is desirable;
- Strong leadership and organizational skills;
- Management experience is mandatory (managing direct reports and cross-functional teams in the implementation of large projects);
- High communication skills;
- Strong analytical skills, experience in organizing an analytics team for reporting;
- Experience in conducting customer research and A/B tests;
- Skills in describing business processes, developing technical specifications;
- Presentation skills.
What we offer:
- Stable and transparent income: salary amount is discussed upon completion of the interview;
- Possibility of a hybrid work schedule;
- Career growth: you will understand what needs to be done to move to the next level;
- Sense of camaraderie: we have a friendly atmosphere and a team of the best professionals ready to share their expertise with you;
- Care for your health: voluntary medical insurance program, which includes dental care and service in the best clinics in the city, discounts on fitness club memberships, informal sports communities;
- Opportunities for diverse leisure activities: discounts on services from travel agencies, food products, in restaurants and bars, in shops and beauty salons.
