Market analysis in the Digital environment for promoting a specific product/offer
Development and implementation of a promotion strategy in Digital channels, optimized for KPIs
Analysis of the user CJ, including UX/UI across all promoted channels (WEB/MOB)
Attracting new clients to the sales funnel by connecting new and developing existing channels
Media planning and development of a competitive promotion strategy
Preparation of complex analytical presentations and reports
Building an end-to-end analytics system with omnichannel capabilities and attribution options
Preparation of Digital special projects on a turnkey basis
Interaction with the business: support for all business areas, including work with methodologists and lawyers.

Experience in Digital marketing: expert knowledge in the field of Internet promotion, including analysis of the market, competitors, and target audience in the digital environment to form a unique selling proposition for the product
Experience in media planning and budget allocation
Experience in conducting A/B testing of various hypotheses, launching new channels with subsequent in-depth analytics
Experience working with Big Data and Dashboards (compiling business requirements for visualization and content for business tasks, controlling team performance, meeting deadlines)
Ability to develop, defend, and implement a comprehensive promotion strategy in digital channels with a clear link to key performance indicators (KPIs) and business goals
Ability to analyze the user journey across all touchpoints to optimize conversion, understanding usability principles and the ability to set tasks for designers and developers to improve user experience.
Ability to work in a multitasking environment.

Official employment
Work in the largest bank in Russia
Income structure: base salary + annual bonus
Comfortable office near Kutuzovskaya metro station
Possibility of hybrid work format after adaptation
Extended voluntary medical insurance from day one and preferential insurance for loved ones
Prime subscription with the possibility of sharing with three close family members
Corporate pension program
Flexible discount on mortgage loans, equal to 1/3 of the Central Bank's key rate.

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Digital Marketing Specialist