Head of CRM Strategy
In the role of Head of CRM Strategy, you will be responsible for the efficiency, improvement, and optimization of processes within the retail CRM unit.
Your task will be to identify bottlenecks, initiate, and implement changes through project teams.
What you will do:
- Efficiency and process optimization: analyze current CRM processes, identify bottlenecks, initiate and control changes
- Development of a model and AI approach: form a strategy for implementing machine learning models and AI tools into cross-sell and personalization processes
- Project management: planning, task setting, forming and defending development strategy, controlling execution within an agile approach
- Interaction with business lines: coordination of process and technological improvements, alignment of priorities in the backlogs of related teams
- Analytics and results presentation: KPI interpretation, report and presentation preparation for management, A/B test results evaluation
- Support and development of campaigning / RTDM systems: deep understanding and work with SAS, Unica, and similar systems platforms
Our requirements for candidates:
- Higher education
- Experience in retail CRM within a bank
- Understanding and successful results in the cross-sell area
- Project management experience: planning, timeline and quality control, risk management, working with backlog and priorities
- Skills in forming and defending strategy, conducting dialogue with business units and technical teams
- Leadership qualities: project management skills in an agile structure, motivation of cross-functional teams, decision-making autonomy
- Practical experience in implementing AI models and tools in CRM processes, knowledge of campaigning / RTDM systems (SAS, Unica, etc.)
- Ability to work with numbers, interpret data, conduct and evaluate A/B tests, prepare presentations for senior management
We are ready to offer:
- Stable and transparent income: salary level is discussed upon completion of the interview
- Hybrid work format
- Comfortable workspace: our modern office is located in the banking cluster, a 3-minute walk from the Technopark metro station. There is a large selection of cafes and restaurants nearby where you can have diverse lunches with colleagues, change your surroundings, and "reboot"
- Environment for your inevitable development: challenging and interesting tasks await you using a large array of data, we regularly hold trainings, webinars, you will have access to free corporate libraries of Alpina and business publications, discounts on foreign language courses
- Career growth: you will understand what needs to be done to move to the next level
- Sense of camaraderie: we have a friendly atmosphere and a team of top professionals who are ready to share their expertise with you
- Care for your health: VHI program, which includes dentistry and service in the best clinics in the city, discounts on fitness club memberships, informal sports communities. There is also a fitness room in the office
- Opportunities for diverse leisure: discounts on services of travel agencies, food products, in restaurants and bars, in shops and beauty salons
