Your responsibilities will include:

• building and testing hypotheses, segmenting the database, controlling and improving the performance indicators of regular and mass campaigns;
• managing key communication channels: push notifications in the app, email, in-app (notification center, roll-ups), web pushes, messengers, and SMS;
• developing the CRM database, enriching it with data, and increasing its usage efficiency;
• searching for growth points to improve communication effectiveness within the product funnel;
• monitoring key performance indicators of direct marketing: OR, CR, unsubscribes, spam, and others;
• leading joint projects with the CRM platform teams and vertical product teams of Avito Auto.

We expect you to have:

• at least 2 years of experience in CRM;
• experience with building CJM, the ability to independently generate and test hypotheses, launch and validate A/B tests;
• analytical skills: understanding what lies behind the numbers, and a readiness to develop these skills;
• readiness to quickly master the tech stack: SQL, A/B platform, chatbot constructor, and other tools;
• experience in cross-functional collaboration with product, marketing, development, and analytics teams, and the ability to build effective processes with cross-functional teams.

Working with us means:

• the opportunity to shape and develop a client strategy for a socially significant product with high business potential;
• a leading team in its segment with ambitious growth plans;
• opportunities for external and internal training at the company's expense: courses, trainings, lectures, knowledge sharing, and mentorship;
• flexible work format;
• health and wellness: voluntary medical insurance with dental coverage from day one, an on-site therapist and massage therapist;
• meal compensation;
• a beautiful and comfortable office located two minutes from Belorusskaya metro station: panoramic views of the city center, private work areas, a gym, a grand piano, and relaxation zones.