Your tasks:

• Development of a trigger communication strategy (activation, retention, winback);

• Building a unified contact policy and communication calendar;

• Development of multi-channel scenarios:

  • out-of-app (push and pull, email, SMS)
  • in-app (pop-ups, banners, stories, tooltips);

• Work with CJM and communication map across the entire customer lifecycle;

• Development and expansion of user win-back flows from churn;

• Building a unified approach to loyalty:

  • monetary (promo codes, discounts)
  • non-monetary (achievements, engagement mechanics);

• Work with CDP: platform development and requirements for improvements;

• Forming product requirements (for CRM tools);

• Development of ML models (together with analytics, from the business side);

• Development of scenarios for collecting contacts and obtaining consent (consent management);

• Performance analytics:

  • retention, conversion, revenue uplift.

We expect:

• 3+ years in CRM / lifecycle / retention marketing;
• Experience with trigger communications and automation;
• Experience with multi-channel communications (push, email + preferably in-app);
• Understanding of CJM and segmentation (RFM or similar);
• Experience with A/B testing and performance analysis.

Will be an advantage

• Experience with CDP (especially Mindbox or similar);
• Experience with in-app communications (banners, stories, pop-ups);
• Experience in collecting and enriching the contact database;
• Experience with a subscription model.

Working at START is:

• Competitive salary, annual bonus;
• Full compliance with the Labor Code of the Russian Federation (registration, payment of sick leave, vacations, etc.);
• A cool, modern office within walking distance of the Kievskaya metro station;
• Hybrid or remote work format and flexible start of the working day by agreement with the manager;
• Flexible "Aladdin" benefits;
• Work equipment, an additional monitor, and other devices for comfortable work;
• Extended voluntary medical insurance program with dental care and insurance for trips abroad;
• Attendance at industry conferences;
• Free subscription to the corporate discount service BestBenefits;
• And, of course, a START subscription, available on five different devices.