CVM/CRM Manager
We are looking for a CRM Manager for the CVM Okko team, who will be responsible for launching and developing user communications: email, push, SMS, and automated scenarios. We need someone who can not only assemble and send out mailings but also understands why they are launched, what hypothesis they are testing, what metrics they affect, and what can be improved afterward.
The team already has separate departments responsible for sports and content marketing. You will help develop communications for various customer scenarios, be involved in testing, reporting, personalization, and gradually grow towards CVM and a product-oriented approach.
What you will do:
- Prepare and launch communications via email, push, SMS, and other available channels;
- assemble mailings and automated communication chains in the CDP system;
- set up segments, check audiences, exclusions, and sending logic;
- set up and launch A/B tests: subject lines, texts, creatives, offers, sending times, segments, and communication mechanics;
- prepare regular reports on campaign results;
- analyze key metrics: deliverability, opens, clicks, conversions, viewings, user returns, and other business indicators;
- formulate conclusions based on campaign results and suggestions for their improvement;
- participate in the development of personalization: using user data, interests, viewing history, and subscriptions;
- participate in launching trigger scenarios and communications along the customer journey;
- interact with analysts, designers, editors, product, and technical teams;
- control the quality of launches and ensure deadlines are met.
What is important to us:
- Experience with CRM communications, email marketing, digital marketing, or customer mailings;
- understanding of key metrics for email, push, and CRM campaigns;
- basic understanding of A/B testing principles and working with control groups;
- ability to work with reports, numbers, and draw conclusions based on data;
- attention to detail when working with segments, audiences, and communication settings;
- interest in personalization, customer journey, user retention, and development;
- willingness to learn new tools and understand the technical logic of communications;
- independence, responsibility, and ability to manage multiple tasks simultaneously.
Will be a plus:
- Experience with Mindbox or other CRM/CDP systems;
- experience launching trigger and automated communications;
- understanding of retention, engagement, churn, and conversion rate metrics;
- experience with analytical systems or independent data analysis;
- experience in subscription services, online cinemas, e-commerce, fintech, or other digital products;
- interest in developing towards CVM, product marketing, and personalization.
We offer:
- Official employment;
- necessary equipment and software for work;
- voluntary medical insurance with dental coverage, an office doctor, sick leave compensation, corporate discounts;
- an electronic library from MIF publishing house, which includes almost 2,000 content items on business, self-development, healthy living, and other relevant topics;
- preferential mortgage conditions within the salary project;
- free subscriptions to partner services;
- rich corporate life.
