Senior CRM-marketer
Hello everyone! Flor2u company (in the UK, the brand is MyFlowers) is one of the leaders in flower delivery with a presence in over 150 cities in Russia and the UK. We are currently looking for a strong CRM-marketer for the UK market.
📌 What you'll be doing:
- Fully managing the CRM direction for the UK market: strategy, implementation, analytics;
- Developing trigger and cascade scenarios across all channels (email, SMS, push, WhatsApp, in-app);
- Working in Mindbox: setup, segmentation, automation, reporting;
- Conducting customer segmentation, RFM/cohort analysis, A/B tests;
- Collaborating with the website and mobile app teams;
- Assigning tasks to the team when necessary.
📌 Our ideal specialist:
- Primarily has e-commerce experience - at least two relevant projects;
- Has experience with mobile applications and developing push and in-app communications;
- Proficiently uses Mindbox at an advanced user level;
- Possesses a deep understanding of retention, LTV, churn, and CRM analytics;
- Knows how to build CRM and triggers from scratch and independently manage the direction.
📌 What we offer:
- Competitive salary (we will consider your expectations, as we are looking for an expert colleague);
- Work in a comfortable office in Moscow (m. Tulskaya), hybrid or remote format is possible;
- Flexible schedule (comfortable start and end times);
- Long-term project with real tasks in international e-commerce;
- Opportunity to personally influence the development of an international product.
