Projects: Siberian ethnic cuisine restaurant «MANUL» & premium bathhouse complex network «Siberia».
We combine the traditions of Siberian hospitality and modern premium service. We already have a large guest base + a strong creative team, but CRM marketing itself is not yet systematically managed.
Our goal is to turn CRM into a manageable and predictable sales and retention channel.
We are looking for an experienced CRM lead who will audit current processes, build a dedicated CRM team, and establish a turnkey systematic approach to managing the database.
Responsibilities:
- Conduct an audit of the current CRM department and transition it into a systematic process: strategy, mechanics, regulations.
- Develop and implement a client database management system focused on return rate and LTV growth.
- Rebuild and adapt the loyalty program to business objectives.
- Establish detailed database segmentation and personalized communication scenarios.
- Set up and develop effective communication via WhatsApp Business API and Telegram.
- Create a unified funnel and end-to-end analytics.
- Generate reports with clear KPIs on return rate, conversion, and average check.
- Cross-functional communication: work closely with sales, marketing, and the creative team.
Our expectations:
- Experience: 3+ years in CRM marketing in HoReCa/Beauty/Wellness sectors
- Practical experience in building processes and managing databases, not just setting up one-off mailings.
- Understanding of unit economics, ability to calculate financial impact and ROI of communication activities.
- Team management experience or full readiness to form, adapt, and lead a team.
- Independence in decision-making, ability to set priorities and drive projects without constant supervision.
- Focus on business metrics and financial results.
Will be your advantage:
- Experience with AmoCRM and Mindbox.
- Understanding of WABA (WhatsApp Business API) and Telegram as communication channels.
- Experience managing a full stack of communication channels (calls, messengers, bots, Push, Email, SMS).
- Experience in creating or developing loyalty programs for the Premium segment.
- Experience working with a Premium or Lifestyle audience.
What we offer:
- Autonomy in business decision-making.
- Ready infrastructure: in-house designers, copywriters, and a creative team — everything needed for rapid implementation of your ideas.
- Access to data and established analytics from day one.
- Direct interaction with the top management team without excessive bureaucracy.
- Official employment according to the Labor Code of the Russian Federation, fully official salary (discussed individually with suitable candidates after the interview).
- 5/2 hybrid work schedule
